Is the agency of imported sanitary napkins extremely profitable? Beware of these pitfalls!

At two o'clock in the morning, Ms. Li opened the overseas shopping APP for the third time, staring hesitantly at the Japanese imported sanitary napkins priced at 398 yuan in the shopping cart. "It's so expensive, yet so many people are buying it. Is it really worth it?" This question is giving rise to a hidden multi-billion-yuan market - the agency of imported sanitary napkins.

According to the data of Zhongshitong Supply Chain, the scale of imported sanitary napkin agencies surged by 67% year-on-year in 2023. "It's not that domestic products are bad, but consumers want more choices," said Mr. Zhang, who has been in the industry for 8 years, pointing out the key. The three types of products mainly promoted by agents form a distinct echelon:

• Northern European series: Focus on organic cotton + carbon neutrality concept
• Japanese and Korean series: Feature the 0.1cm ultra-thin design as a selling point
• Australian series: Emphasize plant antibacterial technology

The price list of a certain brand's regional agency shows:

• The purchase price of a first-level agent is approximately 35% of the retail price
• Second-level agents enjoy a 15% regional rebate
• Terminal stores retain a 20 - 25% gross profit

Zhongshitong's survey of 2,000 users found that:

• 62% think that "imported products have stricter quality control"
• 28% pursue specific functions (such as cold feeling stickers during menstruation)
• 10% simply prefer the outer packaging design

Mr. Zhang revealed the real survival status of agents:

• Inventory turnover needs to be controlled within 90 days
• Monthly revenue of 200,000 yuan is required to cover basic costs
• New agents need an average of 6 - 8 months to cultivate customers

When we pay a 3-fold premium for a sanitary napkin, are we buying a function or an imagination of a certain lifestyle? Before making a purchase next time, you might as well ask yourself: "Does it solve my real needs?" Welcome to share your choice logic in the comment section.