Thai Coconut Water Is Sweeping the Ningxia Beverage Market

When the high temperature of 40℃ is scorching the land of Ningxia, in the freezer of the convenience store run by Mr. Zhang, a coconut water printed with Thai characters is always the first to sell out. "Even after restocking three times, it's still not enough to sell. Some people buy a whole box at a time." This sweet and clear natural drink is quietly becoming a new favorite in the local summer heat relief market. And behind it is a cold chain supply chain that extends directly from Thai orchards to the hinterland of the northwest.

At 5 o'clock in the morning in Chonburi Province, Thailand, Ms. Li's picking team has already started working. Only the aromatic coconuts with a tree age of more than 7 years will be selected to make high-end coconut water. The original coconut water extract obtained through aseptic cold pressing technology will be filled within 12 hours and can reach the Ningxia bonded warehouse within 72 hours through the cross-border cold chain system of Zhongshitong.

• Control of Sweetness: The sugar content is strictly maintained at 6 - 7° Brix, in line with the trend of healthy beverages
• Revolution in Preservation: The whole process of cold chain transportation at -18℃, with a nutrient loss rate lower than 3%
• Qualification Certification: Each batch is accompanied by the certificate of origin from the Thai Ministry of Agriculture and customs quarantine documents

Compared with the reconstituted coconut juice commonly seen in local supermarkets, imported coconut water shows three major differentiating advantages:

1. Declaration of Zero Additives: The ingredient list only has "100% coconut water", without sugar, flavorings, and preservatives. The repurchase rate among fitness enthusiasts reaches 34%

2. Electrolyte Replenishment: Naturally rich in potassium and magnesium elements, a certain cycling club has listed it as a designated replenishment.

3. Scene Extension: Hot pot restaurants use it to mix special soup bases, and milk tea shops develop new products like "Coconut Green Americano".

Entrepreneurs who want to get a share of this cake need to pay attention to:

• The cost of cold chain warehousing accounts for 35% of the total cost. The capacity of the cold storage needs to be planned in advance.
• Thai factories generally require a minimum order of 1,000 boxes, with an initial investment of about 150,000 yuan.
• The intelligent ordering system provided by Zhongshitong can predict the fluctuations in regional sales volume.

When a mother in Yinchuan starts using coconut water to cook porridge for her baby, this category is breaking through the boundaries of beverages. Perhaps in the near future, we will see stalls selling freshly opened coconuts in the morning markets of Ningxia, and encounter kombucha fermented from coconut water in specialty restaurants. Are you ready to welcome this Tropical Flavor Revolution?