Biscuit's Sea Battle: Who is Earning 80% of the Profits?

When Mr. Zhang took a bite of that Belgian caramel biscuit, he might not have thought that behind the "Made in China" printed on the packaging box, there was an invisible track worth tens of billions of yuan. The export volume of Chinese biscuits has increased by more than 12% for five consecutive years, and it is the little-known biscuit export agency industry that makes these delicious treats cross national boundaries.

Ms. Li's baking workshop once suffered heavy losses due to directly dealing with overseas customers: A batch of matcha cookies was returned in full container due to not meeting the EU additive standards. "Professional agencies are like navigation systems in the biscuit world," explained the export consultant of Zhongshitong. They can avoid three major pitfalls in advance:

• Food Label Regulations of the Target Country (For example, the United States requires mandatory labeling of trans fats)
• Religious and Cultural Taboos (For example, alcohol-flavored essence is prohibited in the Middle East market)
• Logistics Scheme Optimization (Brittle biscuits must be transported in temperature-controlled containers)

Taking an example of an agency helping a customer open the Southeast Asian market:

• Fast Track for Compliance: Obtain the Halal certification in Malaysia in 3 weeks, which is twice as fast as self-application
• Cost Leverage: Consolidated container transportation reduces logistics costs by 37%
• Channel Empowerment: Directly connect to the purchasing system of local chain supermarkets

It is worth noting that high-quality agencies will provide dynamic exchange rate locking services, which has saved customers an average of 5.8% of foreign exchange losses recently during the fluctuation of the US dollar.

According to the monitoring of the marketing department of Zhongshitong, 68% of the biscuit export disputes in 2023 were caused by the wrong choice of agencies. It is recommended to focus on examining:

• Whether there is in-depth cooperation with B2B food platforms (such as TOP10 service providers in the food category of Alibaba International Station)
• Whether there are successful experiences of the same category in the case library (For example, the qualifications required for brittle biscuits and tenacious biscuits are different)
• Response Speed of Crisis Handling (Solutions when the goods are detained by the customs of the target country)

With the popularization of blockchain traceability technology, leading agencies have begun to provide:

• Full-process Temperature Control Visualization (Real-time temperature monitoring from the production line to the overseas warehouse)
• Green Tariff Optimization (Using carbon footprint data to strive for environmental protection tariff reduction)
• AI Compliance Detection (Automatically identify potential non-compliant ingredients in the formula)

The next time you see a biscuit gift box printed with multilingual texts on the shelf, you might think: How much intellectual game is hidden in this small space? Welcome to share your experiences of food import and export fun in the comment area. The reader with the highest likes will receive an electronic version of the Global Biscuit Market Access White Paper compiled by us.