The Secret of Hubei Fruit Wine Conquering European Tables

While French red wine and Japanese sake have long occupied the international market, Hubei's citrus wine and kiwifruit wine are quietly opening the tables of European and American families. A Mr. Zhang who wishes to remain anonymous told us: "Last year, the Hubei fruit wine exported through our company increased by 300% in the German market alone." Behind this is a global supply chain network built by an agency company deeply engaged in the export of Hubei's characteristic fruit wine over a decade.

As an important fruit-producing area in the Yangtze River Basin, Hubei has more than 20 kinds of characteristic fruit resources such as citrus, kiwifruit, and blueberries. However, for a long time, these high-quality raw materials have been exported mainly in the form of primary agricultural products. Ms. Li of the Zhongshitong team recalled: "When we first sent Hubei citrus wine to the Berlin Food Exhibition in 2015, the first reaction of foreign businessmen was 'China also produces fruit wine?'"

• Standardization Breakthrough: Establish a dual certification system of EU BRC and US FDA
• Flavor Improvement: Collaborate with Huazhong Agricultural University to adjust the balance of sweetness and tannin
• Cultural Empowerment: Integrate Qu Yuan cultural elements into the packaging design

In the highly competitive international liquor market, how did Hubei fruit wine break through? Industry observers have summarized the key strategies:

1. Precise Market Positioning: Focus on the healthy consumer group aged 25-40, avoiding the red sea competition of traditional red wine. The annual average growth rate of the demand for low-alcohol fruit wine in Nordic countries is 17%, becoming a key breakthrough area.

2. Cold Chain Technology Innovation: Adopt -18℃ instantaneous freezing technology to solve the precipitation problem of kiwifruit wine during long-distance transportation. This patent extends the shelf life to 18 months and reduces the transportation cost by 40%.

3. Digital Marketing Matrix: Through cooperation with TikTok food bloggers, a video of "Hubei Citrus Wine Mixing" received 2.3 million views in France, directly driving a 85% increase in orders in that month.

Despite the bright results, practitioners still face pressures such as seasonal fluctuations in raw materials and rising international logistics costs. A supply chain person in charge revealed: "We are testing a blockchain traceability system so that consumers can scan the code to see the whole process from the branch to the table."

For new entrants who want to enter this field, experts suggest:

• Give priority to choosing fruit wine products with geographical indication certification
• Establish at least 3 overseas warehouses for quick response
• Participate in B2B exhibitions such as the Cologne International Food Exhibition