Why Do These Cosmetics Dare to Be Sold at Such a High Price?

Ms. Li recently found that half of her cosmetics were covered in dust when she was tidying up her vanity table. "I thought they were essential must-haves when I bought them, but they ended up being after using them twice", which might be the true portrayal of many people. But there are always a few products that can make you willingly repurchase them until the bottles are empty. Today, let's uncover those truly good cosmetics. What makes them the "evergreens" on the vanity table?

Mr. Zhang once did an experiment: He bought 10 types of liquid foundations that were highly recommended on a social media platform simultaneously. As a result, only 2 of them passed his "8-hour Makeup Holding Test". Truly good cosmetics must withstand three tests:

• Ingredient Safety: The Basic Requirement of Not Irritating the Skin
• Actual Effect: The Promoted Function Is Consistent with the User Experience
• Cost-Effectiveness: The Price Is Proportional to the Effect

According to market research, the favorable review rates of three categories are significantly higher than others:

• Makeup Remover Products: Data from the Zhongshitong Laboratory shows that the repurchase rate of gentle and highly effective makeup remover creams reaches 78%
• Setting Sprays: The breakthrough in film-forming technology has generally increased the makeup holding time by 3 - 5 hours
• Tinted Moisturizers with SPF: A multi-functional product that solves sun protection + brightening + concealing in one go

Ms. Wang bought an "expensive face cream" at a high price, but she got clogged pores after using it. Experts remind us to pay attention to:

• Be Alert to the Advertising of "Suitable for All Skin Types". The needs of oily skin and dry skin are essentially different.
• Makeup tools are more important than the products themselves. The same eyeshadow can have a three times difference in effect when used with different brushes.
• Seasonal changes can affect the performance of products. The foundation you love to use in summer may cause powder caking in winter.

You might as well do a simple test: Pick up the cosmetics you haven't used in the last three months. If any of the following conditions are met, you should consider replacing them:

• Opened for more than 12 months (shorter for special categories like mascara)
• The texture or smell has changed significantly.
• You have to "make do" every time you use it (for example, the foundation is too dry and you need to mix it with essential oils).