Are all cosmetics bought online fake? The truth that insiders dare not tell

Have you ever hesitated when buying cosmetics online for fear of getting fake products? Mr. Zhang recently encountered such a problem: He bought an expensive essence on a certain platform, but had an allergic reaction after using it. Later, he found out that it was a counterfeit. With the booming development of e-commerce platforms, buying genuine cosmetics online has become a rigid need for consumers. But how to avoid traps and ensure the purchase of genuine products? This article will uncover the secrets of genuine online shopping for you, from purchasing tips to guides to avoid pitfalls, helping you become beautiful with peace of mind.

Cosmetics, due to their high profits and brand premiums, have become a disaster area for counterfeiting. Ms. Li shared, "‘Big brand samples’ on low - price promotions are often a disaster area for fake products, and the packaging is almost indistinguishable from the real ones." According to Zhongshitong market research, fake cosmetics in online shopping mainly concentrate in the following three categories:

• Traps in overseas purchasing: Forging logistics information and shopping receipts
• Low - price routines: ‘Near - expiration clearance’ with a price tag only 50% of that in the counter
• Mixing genuine and fake products for sale: Recycling genuine empty bottles and filling them with inferior contents

If you want to avoid fake products, you may follow the following professional suggestions:

• Check qualifications: Identify the "official flagship store" logo on the platform and verify the business license of the enterprise
• Examine details: The packaging of genuine products is printed clearly, and the batch number is integrally formed with the bottle body
• Test the texture: The emulsion of genuine products has good ductility, and fake products often have a pungent fragrance
• Verify the channel: Verify the anti - counterfeiting code through the brand's official website (most support scanning for verification)
• Keep vouchers: Request and save the electronic invoice. Zhongshitong recommends keeping it for at least 6 months

Miss Wang once firmly believed that "expensive ones are genuine", but ended up buying fake products at a high price. In fact, judging genuine products cannot rely solely on:

• ❌ Product sales volume and positive reviews (the industry chain is already mature)
• ❌ Recommendations from anchors (some anchors do not review the supply chain)
• ❌ Overseas packaging (the fake product industry chain in Southeast Asia and other places is complete)

In this era of appearance economy, cosmetics are no longer just commodities, but also an investment in oneself. Before you click "Buy Now" next time, you might as well ask yourself: Have you done your homework? Welcome to share your experiences of genuine online shopping in the comment section or raise your questions. After all, smart consumers can win true beauty.