Does the cosmetics counter sell cosmetics? There are so many tricks in it!

When we walk into the shopping mall, those exquisite cosmetics counters always catch our eyes. The bright lights, all kinds of neatly arranged beauty products, and the enthusiastic salesgirls are always ready to provide services. Today, let's have a good chat about some of the tricks behind selling cosmetics at the counter.

The layout of the counter is not done randomly. First of all, there is a lot of know-how in the design of the lights. Generally, soft and bright lights are used, which can make the colors of the cosmetics more vivid and perfectly show the texture of the products. Take lipsticks for example. Under the counter lights, the colors look more attractive, as if you can have a good complexion instantly after applying them.

Moreover, the display of the counter is also an art. Similar products will be neatly arranged, making it convenient for customers to choose and compare. What's more, the popular styles or new products of the current season will be placed in the most conspicuous positions to attract customers' attention and arouse their purchasing desires. For example, a newly launched limited-edition eyeshadow palette of a certain brand will definitely be placed in the C position of the counter, so that you can see its exquisite packaging and unique color matching as soon as you approach it.

When it comes to selling cosmetics at the counter, we have to mention those enthusiastic salesgirls. They are not just responsible for collecting money and handing out goods. Professional salesgirls usually undergo strict training. They are very familiar with every product of their own brand and can give the most appropriate suggestions according to the customers' skin types, skin tones and needs.

For example, Ms. Li wants to buy a foundation suitable for her dry skin. The experienced salesgirl will first ask Ms. Li about her requirements for concealing power, durability and other aspects, and then select several foundations from many, and test them on Ms. Li on the spot, explaining the characteristics of each one in detail, so that Ms. Li can clearly know which one is the most suitable for herself. Moreover, the salesgirl will also kindly inform some tips on using cosmetics, such as how to use loose powder to set the makeup better and so on.

When buying cosmetics at the counter, one of the biggest advantages is that you can experience the products on the spot. Unlike shopping online, where you can only imagine the effects of the products through pictures and text descriptions. At the counter, you can personally test the colors of lipsticks, feel the textures of foundations, and smell the scents of perfumes.

Mr. Zhang once had such an experience. He liked a men's perfume online, but was worried that the scent might not suit him. Later, he sprayed it on himself at the counter and found that the faint woody fragrance was very in line with his temperament, so he decided to buy it immediately. Moreover, the counter will also provide some samples for customers to take home for further testing, so that customers can feel the effects of the products in a longer period of time and make more accurate purchasing decisions.

Through the above introduction, I believe everyone has a deeper understanding of selling cosmetics at the counter. The counter is not only a place to sell cosmetics, but also a place where you can experience and discover beauty in person. Next time when you walk into the shopping mall, you might as well stay a little longer in front of those cosmetics counters and experience those exquisite cosmetics in person. Maybe you can find the most suitable one for yourself. Also, everyone is welcomed to share their experiences of buying cosmetics at the counter in the comment area. Let's talk about those things related to beauty together.