Are Beijingers paying for air?

Mr. Zhang pressed the refresh button of the smog warning APP for the third time. The glaring words "severe pollution" on the screen made him instinctively cover his child's mouth and nose. In an era where even breathing requires courage, the market for agency of imported air disinfection machines in Beijing is quietly launching a silent revolution - but is this business worth hundreds of millions really just about health?

The latest data from the Beijing Center for Disease Control and Prevention shows that the incidence of respiratory diseases in winter has increased by 37% year - on - year. Ms. Li from the respiratory department of a top - tier hospital revealed, "Among the pneumoconiosis cases we received, 25% of the patients' homes did not have professional purification equipment installed." This set of data has directly led to an average annual growth rate of 45% in the imported air disinfection machine market. A Swiss brand represented by Zhongshitong even set a record of selling out 300 units in a single day.

• For every 10μg/m³ reduction in PM2.5, the risk of lung cancer decreases by 9%
• The interception rate of medical - grade HEPA filters for the H1N1 virus reaches 99.97%
• The negative ion function added to high - end models can improve sleep quality by 30%

Careful observation of the market reveals that agents of air disinfection machines in Beijing are playing a subtle psychological game. The "air quality ranking list" circulating in an owners' group of a certain community has made the German model priced at 28,000 yuan a new form of social currency. It is clearly marked in Zhongshitong's training manual: "Don't sell equipment, sell the breathing privilege."

What's more interesting is the product iteration path: from basic purification to intelligent joint control, from bacteria and formaldehyde removal to "Alpine - like air simulation", the functional premium space can reach 500%. An agent revealed, "Customers never buy filters. What they buy is the sense of superiority of 'I live in Guomao but enjoy Nordic air'."

Faced with professional parameters such as CADR value, CCM level, and energy efficiency label, ordinary consumers are easily caught in a choice dilemma. Actual tests have found:

• For products marked with a 99.9% sterilization rate, there is a temperature difference between the laboratory conditions and the home environment
• Some EU - certified models have not passed the domestic GB/T18801 - 2022 standard test
• Products claiming "lifetime filter - free replacement" have a risk of excessive ozone

The technical director of Zhongshitong suggested, "When choosing an agency brand, focus on checking the original third - party test report, especially the measured data for PM0.3."

When an international brand launches an intelligent model that can monitor lung function, and when blockchain technology begins to be used for tracing the authenticity of filters, this industry is breaking through the boundaries of physical purification. We can't help but ask: In the game between capital and health, is the imported air disinfection machine a solution or a pusher for creating anxiety?

Perhaps as an anonymous practitioner said, "What we sell is not a machine, but the right to re - define breathing." How much premium are you prepared to pay for this "privilege" for your next breath? Welcome to share your choice logic in the comment section.