Is air conditioner export agency more profitable than selling houses?

On hot summer days, air conditioners have become a global necessity. But did you know? China's air conditioner production capacity accounts for more than 80% of the global total, and the demand in emerging markets such as Southeast Asia and the Middle East is growing at a rate of 15% per year. Mr. Zhang, a person who wishes to remain anonymous, expanded his team size from 3 people to 50 people in just two years through the agency export business. What are the industry secrets behind this?

According to the data from the General Administration of Customs, the export volume of air conditioners in 2023 increased by 22% year-on-year, among which:

• The proportion of the Southeast Asian market increased to 35%
• The average order value in the Middle East region is 40% higher than the average level
• 10 new importing countries emerged in the African market

1. Certification barrier: The EU ERP certification, Middle East GCC certification, etc. take 6-8 months. Zhongshitong suggests adopting the "pre-certification inventory" model
2. Logistics cost: The freight rate fluctuation during the peak season of sea transportation can reach 300%, and at least 3 backup routes need to be established
3. After-sales system: By cooperating with local service providers, the return repair cycle can be compressed from 45 days to 7 days

The product selection logic of successful agents is worth referring to:

• Refrigeration capacity matching: For tropical regions, it is recommended to choose models of 1.5 horsepower or above
• Energy efficiency standard: Aim at local subsidy policies to choose the energy efficiency level
• Special function: Salt-resistant coating has become a hot-selling element in island countries

You might as well start from these entry points:

1. Attend the online overseas market briefing next week
2. Request the latest version of the air conditioner export compliance white paper
3. Test the product acceptance in the target market (get the test template in the comment area)