What kind of discount for supplying goods is better for importing brand agency?
Solved#Import agent#
I'm planning to be an importing brand agent recently and want to know generally what kind of discount for supplying goods is more appropriate. I know that different brands and different product categories may have large differences in discounts, but I still hope to have a rough range for reference. If the discount is too high, the profit margin will be small; if the discount is too low, the brand side may not be very willing. Are there any friends who have been importing brand agents? Can you share your experiences? What kind of discount for supplying goods is better?
Professional consultant answers
James LiuYears of service：10Customer Rating：5.0
Foreign trade tax refund consultantConsult
The supplying discount of importing brand agency has no fixed standard and will vary depending on factors such as the industry and brand popularity. In the consumer product category, if the brand is well-known and there is a large market demand, the supplying discount may be 60% - 80% off. For example, for some popular imported beauty brands, due to their brand effect and stable consumer groups, the discount given by the brand side to the agents is usually around 70% off.
For imported brands with lower popularity or newly entering the market, in order to attract agents, they may offer a supplying discount of 40% - 60% off. For example, for some niche imported household goods brands, they will supply goods at around 50% off to open up the market.
Moreover, the agency level also affects the discount. The regional general agent may get a lower discount than the ordinary agent. In short, it is necessary to comprehensively consider various aspects and negotiate with the brand side to strive for an appropriate discount.
Jennifer WangYears of service：4Customer Rating：5.0
Market development consultantConsult
I think it depends on the cost and market pricing of the product. If the product itself has a high cost and a high pricing, the discount may not be too low. It may even be 70% - 80% off. But if the cost is low, in order to make small profits but quick turnover, it may be 40% - 50% off.
Robert ChenYears of service：6Customer Rating：5.0
Customer service consultantConsult
If the imported brand is in the development stage in the domestic market, in order to quickly expand the market, the brand side may offer a relatively low discount. It may even be 50% off or lower. In this way, the agents can have a larger profit margin to promote the products.
William YangYears of service：5Customer Rating：5.0
International logistics consultantConsult
For the agency of imported food brands, the supplying discount is usually 50% - 70% off. Because the shelf life of food is limited, the brand side has to consider the risks of the agents. So the discount is relatively moderate, which can both ensure the profits of the agents and maintain the interests of the brand side.
Elizabeth LiYears of service：3Customer Rating：5.0
Compliance and risk managerConsult
For the agency of high-end imported electronic products, due to the high added value of the products, the brand side may only offer a supplying discount of 60% - 80% off. After all, the brand has a high technical content and brand value and will not easily give up a large amount of profits.
Andrew HuangYears of service：7Customer Rating：5.0
Supply chain optimization expertConsult
If the imported brand is highly competitive, in order to make the agents more competitive, the discount may be a little lower, 40% - 60% off. In this way, the agents can attract more customers through low prices.
David LiYears of service：6Customer Rating：5.0
Senior customs declaration consultantConsult
I'm an agent for imported maternal and infant products. Generally, the supplying discount is around 60% off. The market demand for maternal and infant products is large, but the competition is also fierce. This discount can ensure a certain profit and also enable me to compete with my peers.
Emily LiuYears of service：10Customer Rating：5.0
Settlement and payment expertConsult
For some imported products with strong seasonality, such as imported clothing, the supplying discount may fluctuate greatly. During the peak season, the discount is high, 60% - 80% off; during the off-season, in order to clear the inventory, it may even be 40% - 50% off.
Amanda YangYears of service：3Customer Rating：5.0
Cost control consultantConsult
If the imported brand being agented has unique technologies or advantages in the industry, the supplying discount may be higher, 70% - 80% off. Because its products are highly competitive and there is no worry about sales.