What is the general discount for supplying goods in import brand agency?
Solved#Import agent#
I recently want to be an import brand agent, but I'm not very clear about the general supply discount situation. I would like to ask you all, what is the usual discount for supplying goods in import brand agency? Will there be a big difference due to different brands and different product categories? If it is an import brand agency for cosmetics and mother and baby products, what is the approximate discount range? I hope friends with experience can share so that I can have an idea in my mind.
Professional consultant answers
Andrew HuangYears of service：7Customer Rating：5.0
Supply chain optimization expertConsult
The supply discount for import brand agency varies greatly and there is no fixed standard. First of all, due to factors such as brand awareness and market positioning, the discounts of different brands will be very different. For some international first - tier well - known import brands, because of their great brand influence, the supply discount may be relatively high, probably around 6 - 8 discount. For relatively niche but high - quality brands, in order to open up the market, the discount may be as low as 4 - 6 discount.
Secondly, the product category also has an impact. Cosmetics have a relatively high profit margin, and the discount may be 5 - 7 discount; the competition in mother and baby products is fierce, and the discount may be 4 - 6 discount.
In addition, factors such as agency level and quantity of goods purchased will also change the discount. The general agent, with a large quantity of goods purchased, may get a more favorable discount. In short, the specific discount needs to be deeply negotiated with the brand side.
William YangYears of service：5Customer Rating：5.0
International logistics consultantConsult
I have previously been in contact with some import food agents, and the discount is basically 5 - 7 discount. However, if it is the initial cooperation, the discount given by the brand side may not be so good, and it should be adjusted when the quantity of goods purchased is large in the future.
Elizabeth LiYears of service：3Customer Rating：5.0
Compliance and risk managerConsult
The discount for import household goods agents I know is probably 6 - 8 discount. This is still under the condition of having a good relationship with the brand side and a certain scale of the quantity of goods purchased, otherwise the discount will be higher.
James LiuYears of service：10Customer Rating：5.0
Foreign trade tax refund consultantConsult
For import jewelry agents, the discount for new brands is generally 4 - 6 discount. If it is a mature and well - known brand, 7 - 8 discount is very common. It still depends on the brand popularity.
Amanda YangYears of service：3Customer Rating：5.0
Cost control consultantConsult
For import electronic product agents, the discount I know is mostly 6 - 8 discount. After all, the cost of electronic products is high, and the brand side controls the profit more strictly.
David LiYears of service：6Customer Rating：5.0
Senior customs declaration consultantConsult
My friend is an import pet supplies agent, and the discount is basically 5 - 7 discount. If the brand awareness is average, a discount of around 5 discount is also possible.
Joseph ZhouYears of service：10Customer Rating：5.0
Senior foreign trade managerConsult
The discount for import clothing agents also varies greatly. The discount for fast - fashion brands is 5 - 7 discount, and for high - end brands, it is 7 - 8 discount or even higher.
Jennifer WangYears of service：4Customer Rating：5.0
Market development consultantConsult
For import stationery agents, the common discount is 4 - 6 discount, but it still depends on the brand's promotion strategy in China.
Michelle ChenYears of service：3Customer Rating：5.0
Business coordination consultantConsult
For import sports goods agents, for well - known brands, the discount is probably 6 - 8 discount, and for niche brands, it may be 5 - 7 discount.