What discount for supplying goods is appropriate for importing brand agents? Everyone, come and give some advice?
Solved#Import agent#
I plan to be an importing brand agent and am currently negotiating the supply discount with the supplier. But I'm not quite sure what discount is generally appropriate in this industry. I'm worried that if the discount is not negotiated well, it will affect profits and market competitiveness. The discount may vary greatly depending on different products and market conditions. I want to ask experienced friends what discount for supplying goods is generally appropriate for importing brand agents? Are there any points that need special attention?
Professional consultant answers
Emily LiuYears of service：10Customer Rating：5.0
Settlement and payment expertConsult
There is no fixed standard for the supply discount of importing brand agents, which will be affected by various factors. If the importing brand is well - known and the market demand is strong, the supplier may offer a relatively high discount, such as 20% - 30% off (7 - 8 discount). Because the brand has its own popularity, even with a high discount, good sales can be achieved by virtue of the brand's influence.
If the brand is relatively niche, the supplier may offer a discount of 40% - 50% off (5 - 6 discount) or even lower in order to open up the market. In addition, the scope of the agency area and the quantity of goods purchased will also affect the discount. If the agency area is large and the quantity of goods purchased is large, the supplier will appropriately reduce the discount for long - term cooperation. At the same time, also pay attention to other terms in the supply contract, such as the return and exchange policy. In short, consider various factors and strive for a favorable supply discount through negotiation.
Michelle ChenYears of service：3Customer Rating：5.0
Business coordination consultantConsult
Generally speaking, for the agency of imported brands of common daily necessities, a discount of 30% - 40% off (6 - 7 discount) is relatively common. This leaves a certain profit margin for the agent and can maintain price competitiveness in the market.
William YangYears of service：5Customer Rating：5.0
International logistics consultantConsult
For high - end imported beauty brands with strong brand power, the supply discount may be relatively high, around 20% - 30% off (7 - 8 discount). However, its profit margin is also large, and consumers are not so sensitive to prices.
David LiYears of service：6Customer Rating：5.0
Senior customs declaration consultantConsult
If it is an imported brand newly entering the market and eager to open up sales channels, it is possible to supply goods at a 50% off (5 discount) in order to attract agents to actively promote.
Amanda YangYears of service：3Customer Rating：5.0
Cost control consultantConsult
I think it also depends on the market competition situation. If there are many similar imported brands, the supplier may offer a lower discount, around 40% off (6 discount), in order to highlight its own products.
Sarah ZhangYears of service：8Customer Rating：5.0
Document expertConsult
For the agency of imported food brands, considering factors such as the shelf life, the supply discount is generally 30% - 50% off (5 - 7 discount), so that the agent will not lose too much when dealing with near - expired products.
Andrew HuangYears of service：7Customer Rating：5.0
Supply chain optimization expertConsult
The relationship with the supplier is also very important. For old agents with long - term cooperation, the supplier may offer more discounts, and the discount is lower than that of new agents.
James LiuYears of service：10Customer Rating：5.0
Foreign trade tax refund consultantConsult
For some imported goods with strong seasonality, such as imported fruits, the supply discount may fluctuate according to the season. The discount is high in the peak season and low in the off - season, with an average of 30% - 40% off (6 - 7 discount).
Elizabeth LiYears of service：3Customer Rating：5.0
Compliance and risk managerConsult
If the imported brand has unique technology or patents, the supplier has sufficient confidence, and the discount may be 20% - 30% off (7 - 8 discount), after all, the product is irreplaceable.