Revealed! The cosmetics you use may all come from the same

Ms. Li suddenly found that more than twenty essence lotions in her collection actually came from different brands under the same group when she was tidying up her dressing table recently. This made her wonder: How many giants have divided up the cosmetics industry? Today, we are going to uncover the capital map behind this $574 billion beauty industry.

According to the latest financial report data, the global cosmetics market shows an obvious "6+X" pattern. These groups cover various market segments from mass-market to luxury through a multi-brand strategy:

• A century-old group: A French giant with a history of over 130 years controls 35 beauty brands under its umbrella.
• The North American beauty hegemon: A group with a market capitalization exceeding $100 billion, and its perfume business alone covers 7 luxury brands.
• The new Asian beauty upstart: An oriental group that has risen through 17 mergers and acquisitions in the past decade, and its market share in the mask market accounts for 23% globally.

Mr. Zhang, who once worked in the R & D department of a certain group, revealed: "The formula developed in the same laboratory becomes the main product of different brands after changing the packaging and fragrance." This operation mode brings astonishing benefits:

• A professional hair care brand under a certain group shares the core ingredients with an affordable shampoo.
• The basic emulsification system of a luxury face cream is exactly the same as that of a mass-market product.
• A mid-range brand pays the group a patent royalty of up to 12% of its revenue every year.

Facing the intricate brand network, Ms. Wang, a beauty expert, suggested: "Learning to check the group logo on the back of the product is more important than blindly following the brand." She summarized three practical strategies:

• Compare the technology sharing situation of different brands under the same group horizontally.
• Pay attention to the third-party evaluation reports of independent laboratories.
• Give priority to brands with a complete supply chain disclosure.