Are there really so many tricks in purchasing cosmetics?

Everyone has a love for beauty, and the cosmetics market has always been extremely hot. Many people want to engage in it and start their own beauty business. But this first step - purchasing goods, is really a matter of great knowledge! Today, let's have a good chat about how to purchase cosmetics, so that you can avoid detours on this path.

Before purchasing goods, Mr. Zhang should first clarify his business positioning. Do you plan to open a high-end beauty boutique, mainly featuring international first-line luxury brands, or run a people-friendly and affordable cosmetics store, targeting the general public's daily consumption group; or focus on a certain type of special cosmetics, such as natural and organic cosmetics, etc. Different positioning determines completely different purchasing channels and product selections.

• If it is the high-end route, you may need to contact the official agents of some well-known brands or directly communicate with the brand owners. Of course, this also has relatively high requirements for capital and qualifications.
• If it is the affordable route, you can pay more attention to some popular brands with high cost-performance ratios. Purchasing from regular wholesalers usually enables you to get a good price.
• And for special cosmetics stores, you need to dig deep into the high-quality niche brands in the relevant fields and discover them through channels such as special exhibitions.

When it comes to purchasing channels, there are really various ones. Ms. Li was also at a loss when she first started purchasing goods. The common channels are as follows.

• First of all, there is the brand's official channel. Purchasing directly from the brand can ensure 100% genuine products, and all aspects such as after-sales service are also guaranteed. However, the minimum order quantity requirement is usually relatively high, and the price discount may be relatively limited.
• Secondly, there is the agent channel. Many brands have agents at various levels. Sometimes, purchasing through agents can enable you to get a slightly more flexible price policy than the official one. But you need to pay attention to identifying the qualifications of the agents. Don't encounter unreliable ones.
• Then there are the wholesalers. The brands and product varieties at the wholesalers are usually relatively rich, and the price also has a certain degree of negotiation room. But this requires a more careful examination of the authenticity and quality of the goods.
• In addition, there are also quite a lot of cosmetics wholesale businesses on online e-commerce platforms now. However, there are good and bad mixed in it. You must choose carefully and look at more reviews and store reputations.

Cosmetics are things used on the face. Quality is absolutely of the utmost importance. You can't be careless when purchasing goods. You should carefully check whether the product packaging is intact and without flaws; verify the production date, shelf life and other information of the product; and also pay attention to the ingredient list of the product to see if it meets the relevant standards and the positioning of your own store. If possible, it is best to take some samples for trial use to ensure that there are no adverse reactions such as allergies.

Controlling the purchasing quantity is also a technical job. You can't purchase too much, resulting in inventory overstocking and occupying a large amount of capital, nor can you purchase too little, causing out-of-stock and stock-out situations and affecting business. Mr. Zhang has suffered losses in this regard. At the beginning, he blindly purchased goods, and as a result, many products were overstocked in the warehouse and couldn't be sold. Therefore, you should reasonably estimate the purchasing quantity according to the sales situation of your own store, market demand, season and other factors. For example, for some festival-limited cosmetics, you can appropriately purchase more, but you also need to consider the sales situation after the festival and make a good follow-up promotion plan, etc.

The cosmetics industry is changing with each passing day. New brands and new products are emerging continuously, and the trend also changes quickly. So when we purchase goods, we also need to continuously learn and update our knowledge. Pay attention to some information platforms in the beauty industry, participate in industry exhibitions, etc., to understand the latest fashion trends, so that we can select those popular products with market potential when purchasing goods, and keep our stores always fresh and attractive.

In conclusion, purchasing cosmetics is not a simple matter. We need to consider it comprehensively from aspects such as positioning, channels, quality, inventory, etc. I hope everyone can master these little tricks of purchasing goods and have a smooth journey in the cosmetics business. Also, everyone is welcomed to share their own purchasing experiences in the comment area. Let's learn and progress together.