What Makes Sichuan Peppers Drive Foreigners Crazy?

When you buy vacuum-packed Sichuan pickles in a Japanese supermarket or taste steak seasoned with Pixian Douban in a German restaurant, have you ever wondered how these authentic "Sichuan flavors" cross the oceans? The seemingly traditional industry of Sichuan Agricultural Products Export Agency is leveraging the global table economy with a brand-new business model. Today, let's unveil this mysterious veil.

Mr. Zhang's Zhongshitong team sold 200 tons of pepper to South Korea last year, and he summarized three advantages:

• Geographical indication product cluster (7 national-level geographical indications such as Pixian Douban and Hanyuan Pepper)
• The unique spicy and numbing flavor forms a differentiated competitive edge
• Cross-border e-commerce shortens the distance from the field to overseas

Ms. Li has operated a kiwi export project to Chile, and she emphasized:

• Certification Breakthrough: Multiple "Passports" such as HACCP and organic certification need to be obtained simultaneously
• Cold Chain Revolution: The -25℃ ultra-low temperature warehouse built by Zhongshitong solves the preservation problem
• Cultural Translation: Product brochures need to avoid Chinese medicine terms such as "dispelling dampness"

In the Chengdu Free Trade Pilot Zone, a young team exports tea using the "Cloud Adoption" model. Overseas consumers adopt tea trees through VR live broadcasts, and Zhongshitong agents complete the subsequent export procedures. This pre-sale system + C2M model not only avoids inventory risks but also increases the premium space. Data shows that the income of tea farmers participating in this project is 2.3 times higher than that through traditional channels.

Let's do a quick test:

• Do you have a stable supply record of more than 3 years?
• Can you withstand a certification cycle of 6-12 months?
• Are you willing to adjust packaging specifications to suit the target market?