The Story of Liaocheng Food Going Abroad: Big Business in Small Packages

When characteristic foods such as smoked chicken, pickled vegetables, and Ejiao cakes in Liaocheng are packed into exquisite pre-packaged boxes, they are no longer just local specialties but have the potential to enter the international market. But how to smoothly cross the country's borders and enter overseas supermarkets and dining tables? This is exactly what many Liaocheng food enterprises are thinking about.

In recent years, pre-packaged food exports have shown a rapid growth trend. Compared with bulk food, pre-packaged food has significant advantages such as long shelf life, convenient transportation, and compliance with international standards. Taking a pickled vegetable enterprise in Liaocheng as an example, after adopting vacuum packaging, the shelf life of its products has been extended from 3 months to 12 months, successfully opening up the Southeast Asian market.

• High standardization degree, easy to pass food inspections in various countries
• Strong brand recognition, conducive to establishing an international image
• Increased added value, with a profit margin 30%-50% higher than that of bulk food

Professional export agencies such as Zhongshitong can provide one-stop solutions for enterprises. Mr. Zhang's company originally only did the domestic market, and after the agency service, its products have now entered the supermarket channels of 10 countries.

The core services include:

• Target market regulatory consultation: The requirements for food additives, labels, etc. vary greatly in different countries
• International certification handling: Assist in passing certifications such as HACCP and ISO22000
• Logistics and customs clearance support: Solve practical problems such as cold chain transportation and tariff calculation
• Overseas channel connection: Establish cooperation with local importers and distributors

Ms. Li's Ejiao cake factory upgraded its product packaging from a simple plastic bag to a gift box that meets EU standards through agency services, and the unit price increased fivefold. The key lies in:

• Accurately positioning the overseas Chinese consumer group
• Using bilingual Chinese-English labels
• Entering the Middle East market through Halal certification

Liaocheng food enterprises have unique raw material advantages and traditional craftsmanship, but in the international market, this is not enough. You need to consider:

• Does the product meet the taste preferences of the target market?
• Does the packaging design consider cultural differences?
• Do you have the ability for continuous supply and quality control?