Is the Era of High Profits for Imported Razors Coming to an End? Chongqing Merchants Undergo Collective Transformation

For modern men, the morning shaving ritual has long transcended functional needs and become an epitome of a quality life. When Mr. Zhang opened the cross - border e - commerce platform and found that the monthly sales of a certain German - imported razor exceeded 2,000 units, a business opportunity was quietly taking shape in the mountain city - acting as an agent for imported razors in Chongqing is becoming a golden track in the high - end personal care market.

According to the 2023 China Men's Grooming Consumption White Paper, the sales volume of high - end razors with a unit price of over 800 yuan has surged by 67% year - on - year. Ms. Li's cross - border e - commerce data is even more intuitive: the search volume for the "Japanese three - blade floating model" has tripled compared to last year. This trend is particularly evident in Chongqing:

• The customs clearance volume of personal care products in the bonded port area in Q1 of 2023 increased by 82% year - on - year
• The average monthly passenger flow in the imported electrical appliance area of Longhu Shidaitiangui exceeds 12,000 person - times
• The average consumption per male customer aged 30 - 45 has broken through the 1,500 - yuan mark

The logistics hub effect has enabled enterprises like Zhongshitong to take the lead in layout: through the Yu - Xin - Ou Railway, German razors only need 12 days from the factory to the Chongqing bonded warehouse, saving 60% of the time compared to sea transportation. And the unique consumer stratification characteristics have created a diversified agency model:

• High - end mall counters are suitable for flagship models priced over 2,000 yuan
• Community bonded experience stores focus on the main models priced at 800 - 1,500 yuan
• Enterprise gift purchases prefer limited - edition sets

Mr. Wang stepped into a "certification pit" when acting as an agent for an Italian brand last year: the European CE certification requires an additional Chinese Compulsory Certification (CCC). Professional customs declarers suggest paying attention to three key points:

• Voltage adaptation: Some European - version models need to be equipped with an internal transformer
• Blade material: Models suitable for people with nickel allergies need to be specially marked
• After - sales system: Establishing local maintenance points can reduce the return rate by 30%

With the construction of the Chengdu - Chongqing Twin - City Economic Circle, the phenomenon of a "half - hour consumption circle" will emerge in the imported personal care market. A certain industry analyst predicts that the market for acting as an agent for imported razors in Chongqing will exceed 300 million yuan in scale in 2025, and these three sub - fields are most worthy of attention:

• Plant - coated blade technology for sensitive skin
• Intelligent models integrated with skin detection functions
• Replaceable eco - friendly blade systems