Is Imported Beauty Product Agency a Profitable Industry?

At 11 p.m., Ms. Li's live - streaming room was still bustling. The luxury Japanese face cream she had just put on the shelves sold out 200 bottles in 3 minutes. "The profit margin of these imported beauty products is 30% higher than that of domestic products," she revealed quietly. Behind this lies a little - known wealth code - beauty product import agency.

According to industry data, the market scale of imported beauty products in China exceeded 200 billion yuan in 2023, with an annual growth rate of over 15%. Mr. Zhang started as an agent for a small - scale Korean brand in 2019 and now has established a distribution network covering 6 cities. "Consumers have far more trust in 'direct overseas procurement' than in ordinary cross - border e - commerce, and agents have stronger channel premium - pricing capabilities."

• Demand for Consumption Upgrading: Consumers in core cities are willing to pay a 30% - 50% premium for "genuine imported products"
• Policy Dividends: The comprehensive tax rate for cross - border e - commerce has been reduced to 9.1%, and customs clearance efficiency has increased by 40%
• Brand Gap: Among the more than 6,000 beauty brands in Europe and the United States, less than 20% have entered the Chinese market

Ms. Wang once had 3 million worth of inventory backlogs due to wrong product - selection. "Not all overseas best - sellers are suitable for the Chinese market." Through research by professional institutions such as Zhongshitong, it is found that successful agents often follow:

• Precise Product - selection: Pay attention to trends on international social media platforms like TikTok and avoid product categories monopolized by big brands
• Compliance First: Prepare the efficacy test reports required for cosmetics filing 6 months in advance
• Channel Classification: The high - end line goes through the duty - free store channel, and the mass line focuses on private - domain traffic

The traditional "bulk - purchase - based" agency model is being replaced by innovative models. A South China agent has increased the inventory turnover rate to 3 times the industry average through the "pre - sale + direct overseas mail" model. The Zhongshitong industry report shows that the best - performing agents in 2023 all have the following characteristics:

• Establish a localized content team to produce promotional materials that meet domestic aesthetic standards
• Use blockchain technology to achieve full - process traceability from the factory to consumers
• Jointly build a "product - selection database" with MCN institutions to monitor the dynamics of over 500 overseas brands in real - time

Mr. Zhang, who transformed from a daigou to an agent, suggested: "First, conduct small - batch trial sales of 3 - 5 SKUs and spend 6 months verifying the market response." It is worth noting that the latest research by Zhongshitong shows that there are obvious supply gaps in three sub - sectors: scalp care, men's cosmetics, and clean beauty.

Are you ready to enter this track full of opportunities? Welcome to share your insights on imported beauty product agency in the comment section, or send a private message to get the full version of the 2024 Imported Beauty Product Agency White Paper.