Is Imported Red Wine Agency a New Social Currency?

When Mr. Zhang took out a bottle of French Burgundy Grand Cru red wine at the year-end banquet, all eyes in the room were instantly focused on it. This bottle of fine wine with a four-digit price tag not only won him the reputation of a "tasting expert", but also facilitated three potential collaborations during the toasting and chatting. Imported Red Wine Agency, a business that was once regarded as niche, is now becoming an invisible business card for business people.

Ms. Li's experience is quite representative: when she needed to prepare souvenirs for important clients, the inexpensive red wines on the supermarket shelves always seemed to lack sincerity, while the quotations of professional cellars, which often reached tens of thousands of yuan, were daunting.

• The demand in business scenarios has surged: corporate purchases account for 37% of the sales volume of imported red wine.
• The dividend period of information gap: 82% of consumers are unable to accurately judge the value of imported red wine.
• Brand premium space: For red wines of the same quality, the agency price with endorsement can be 30 - 50% higher.

Misunderstanding One: You Must Stock Up with at Least One Million Yuan Worth of Goods
In fact, the "pre-sale + direct shipment from bonded warehouse" model can be adopted. A certain emerging agent only used 50,000 yuan as a deposit to600。Misunderstanding Two: You Need the Qualifications of a Professional Sommelier

The modern supply chain has already realized the whole-process traceability from the vineyard to the table. Mr. Zhang convinced the picky customers by relying on the blockchain verification function on his mobile phone. Misunderstanding Three: You Can Only Take the High-End Route
Cost-effective products such as Italian table wines and Chilean national brands are quickly becoming popular among young business groups.

1. Precise Positioning: Select the main product category according to the circle you are in. The financial circle prefers Bordeaux Grand Cru Classé wines, while the cultural and creative industry is more receptive to the concept of natural wines.
2. Scene Implantation: Turn the tasting event into a small resource matchmaking event. The customer data of Zhongshitong shows that the conversion rate can be as high as 68%.

3. Value Packaging: Each bottle of wine should be accompanied by an exclusive card with the story of the producing area + business drinking suggestions.
4. Fission Design: The combination of "wine tasting sample + agent recruitment" makes the customers become your distribution nodes.

An agent once calculated: for every 10 bottles of tasting samples given out, on average, 1.2 new customers can be brought in. This perhaps explains why more and more business people are starting to change their WeChat profile pictures to real photos of cellars. Your Next Business Card Might Be Hidden in a Certain Oak Barrel — Why not open your mobile phone and check where the nearest bonded warehouse is?