Is there a lucrative business hidden at the supermarket exit?

Have you ever noticed the carts full of goods at the supermarket exit? When Mr. Zhang pushed a shopping cart stuffed with mother and baby products past the cashier, a staff member in a black suit suddenly handed him a business card: "Do you need export agency services?" This seemingly accidental chat-up hides a hidden track with an annual transaction value exceeding 300 billion yuan - supermarket exit agency.

Within the retail industry, the distance from the cashier to the security gate is called the "golden three meters". Data shows that 82% of consumers will slow down in this area, and professional export agents can achieve a 15%-20% order conversion rate in this area. Ms. Li's experience is quite representative: "I originally only wanted to buy a can of milk powder, but the agent recommended an imported baby stroller with tariff concessions, and the money saved was enough to buy half a year's worth of diapers."

• Space advantage: Customers' defensive mindset decreases after completing the main purchase
• Time window: An average 47-second stay creates communication opportunities
• Information gap bonus: 90% of consumers are unfamiliar with cross-border procurement policies

The marketing director of Zhongshitong revealed that mature export agents usually master three monetization models:

• Group buying service: Enjoy wholesale prices when 10 people are grouped for purchase
• Customs clearance acceleration: The pre-declaration system can shorten the customs clearance time by 60%
• End-of-line inventory handling: Expired goods can be liquidated on the same day through special channels

It is worth noting that the pilot data of a certain chain supermarket shows that in the export area equipped with professional agents, the average transaction value per customer can be increased by 23%, and the return rate actually drops by 8 percentage points.

With the rise of the new retail format, the traditional "waiting for customers" - style agency model is facing challenges. At present, three obvious shifts have emerged in the industry:

• From manual waiting to intelligent push (through shopping cart RFID tags for identification)
• From single products to scene solutions (such as camping equipment combination packages)
• Service hours are extended from day to late at night (to meet the "night economy" needs of 24-hour supermarkets)

A Wang agent who has been in the business for eight years frankly said: "Now you need to understand the customs tariff regulations better than customers, understand the offline scene better than the platform, and understand instant satisfaction better than e-commerce."

If you see someone lingering at the supermarket exit, don't be quick to assume they are suspicious people. They may be professional agents who have mastered the four-quadrant rule of product selection:

• High unit price but low awareness (such as high-end kitchen utensils)
• Strong timeliness (such as festival-limited products)
• Policy-sensitive (categories involving tariff adjustments)
• Impulse purchase type (creative small household appliances, etc.)

The next time you pass by the supermarket exit, you might observe the ongoing transactions. Perhaps you will find that this corner, which is ignored by most people, is redefining the "last meter" value of the retail industry. Are you ready to re-understand this scene full of opportunities? Welcome to share your wonderful agency experiences in the comment section.