Is the price of imported snacks doubling? Uncovering the "huge profit" truth of agency-flavored foods

When browsing his phone late at night, Mr. Zhang was suddenly attracted by an advertisement for Korean spicy chicken noodles, but he was stunned when placing an order: The price difference of the imported snacks with the same packaging on different platforms was40%. The pricing logic of agency foods hidden behind this, let's dig it out clearly today.

Ms. Li recently discovered that the Japanese raw chocolates she often bought had risen from 68 yuan to 92 yuan. The merchant explained it as "exchange rate fluctuations". However, customs data shows that The actual customs clearance cost of imported foods only accounts for 30%-45% of the retail price. Where did the rest of the expenses go?

• The First Filter: Channel Stratification General agent → Regional agent → Wholesaler → Terminal, with a markup of 15%-25% for each layer
• The Second Filter: Cold Chain Exclusive Supply For ice creams that need to be transported at -18°C, the logistics cost is three times that of ordinary goods
• The Third Filter: Hunger Marketing The premium of the limited-edition cherry blossom-flavored potato chips can reach 200% of that of the regular version

The monitoring of the Zhongshitong Supply Chain Research Institute shows that in 2023, there were new changes in the composition of the terminal prices of imported snacks:

1. The Influencing Effect of Internet Celebrities caused the proportion of marketing cost to soar from 12% to 27%
2. The Direct Shipping Model from Bonded Warehouses enabled some goods to achieve the same price as the place of origin
3. The rise of The Channels of Near-Expiration Foods provided the opportunity to pick up bargains at 30%-50% off

Facing the dazzling array of imported foods on the shelves, you might as well remember these three principles:

• Check the customs traceability code to avoid "fake foreign brands"
• Compare the prices in the bonded warehouses of e-commerce platforms
• Pay attention to quarterly clearance sales (usually at the end of March, June, and September)