Do Tiles Going Overseas Need to "Disguise" Their Nationality?
When Mr. Zhang received an order for tiles from Mexico, he didn't immediately contact his familiar shipping company. Instead, he dialed the phone of a Southeast Asian partner - this was not an ordinary export business, but a sophisticated game of chess about entrepôt trade. In today's era of high global trade barriers, Chinese tiles are quietly opening the market blocked by anti-dumping duties through this "circumventing the enemy by indirection" method.
In 2023, the EU imposed anti-dumping duties on Chinese tiles as high as 69.7%, and the US maintained the historical high of 356.02%. But if you flip through the decoration photo albums of European families, glazed tiles made in China still frequently appear.
- Cost Advantage: By using third-party countries such as Malaysia and Vietnam for entrepôt trade, the comprehensive cost is still 30% lower than that of local products.
- Policy Avoidance: Some countries enjoy more preferential trade agreements with Europe and the US.
- Logistics Network: The bonded warehouse system established by professional institutions such as Zhongshitong can achieve "clearing the logistics trace".

Last year, Ms. Li's trading company handled a typical case: Guangdong Tiles → Singapore Bonded Warehouse → Canada. The key steps include:
- Document Transformation: The "triple makeover" of the certificate of origin, commercial invoice, and packing list.
- Logistics Breakpoint: Splitting the ocean bill of lading to create a physical transit evidence chain.
- Tax Planning: Utilizing the ASEAN-Canada FTA agreement for zero tariffs.
During a customs inspection in Germany, it was found that the simplified Chinese labels on the inner-layer tiles of a container were not completely covered. This 800,000-dollar container was finally confiscated, exposing the three major pitfalls of entrepôt trade:
- Legal risks caused by incomplete "bleaching" of documents.
- The sudden inclusion of the third-party country in the "evasion investigation" list.
- The logistics tracking system exposes the real route.
When blockchain traceability becomes a new standard in international trade, the traditional entrepôt model is evolving. The latest solutions include:
- Digital certificate of origin dynamic encryption technology.
- AI-driven intelligent tariff code matching system.
- Real-time inventory allocation of the global bonded warehouse network.
This "Guerrilla War" in the tile industry is still continuing. The next time you see glazed tiles labeled "Made in Vietnam" in a Paris home furnishings store, you might gently tap them with your fingernail - that crisp porcelain sound may be telling a roundabout story about Made in China. Have you ever encountered a similar trade dilemma? Welcome to share your breakthrough experience.
- Further Reading
- Liaoning's Ceramic Tiles: The Hidden Battle on the Global Stage: Who's Pocketing the Middleman Markup?
- Is a Hangzhou enterprise going overseas without an export agent? Be careful of losing all your money!
- Agent for imported tiles? This is definitely a new trend in the decoration industry!
- Must - Read for Industrial Equipment Going Overseas! Three Killer Moves of Zhuhai Agents
- Did the galvanized steel coil "change its nationality" in a tourist resort?
- Is the Era of Huge Profits for Imported Tiles Coming to an End?
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