Shocking! The price difference of olive oil is so huge

Today, with the high regard for healthy diets, olive oil, as an edible oil rich in monounsaturated fatty acids, has gained increasing popularity. Whether used for cold salads or low-temperature cooking, olive oil shows its unique charm. However, when we enter a supermarket or search on an e-commerce platform, we will find that the price of olive oil varies greatly, ranging from dozens of yuan to over a hundred yuan or even higher. How much exactly is olive oil? What factors lead to such a huge price difference? This is the core issue to be explored in this article.

The grade of olive oil is an important factor affecting its price. Extra virgin olive oil is directly cold-pressed and extracted from olive fruits without chemical treatment, retaining rich nutrients and a unique flavor, usually with a relatively high price. For example, in the Zhongshitong brand, extra virgin olive oil may be sold at around 100 - 200 yuan per liter. Because it has extremely high requirements for the quality of olive fruits, picking time, and processing technology.

While virgin olive oil, although also directly pressed from olive fruits, is slightly inferior in quality to extra virgin olive oil, and the price is relatively affordable, about 60 - 100 yuan per liter. As for refined olive oil, it has removed some impurities and flavor substances, and the nutrients have also been lost to some extent, so the price will be lower, perhaps 40 - 60 yuan per liter.

The origin of olive oil also has a significant impact on its price. Traditional olive oil-producing countries such as Spain, Italy, and Greece have a long history of cultivation and production. Their specific climate and soil conditions give birth to high-quality olive fruits. For example, the olive oil production in Spain is large and the quality is stable. Some of the olive oil imported by Zhongshitong from Spain has a moderate price and high cost performance due to the origin advantage.

In contrast, the olive oil from some emerging origins may have a relatively lower price due to immature cultivation techniques or a lack of the precipitation of traditional processes. However, with the continuous development of cultivation and production technologies, the quality of olive oil from emerging origins is gradually improving, and the price will also fluctuate.

The packaging form will also be reflected in the price. Olive oil with small-capacity and delicate packaging may be more suitable for daily family use and easy to store, so the price will be relatively higher. While large-capacity barreled olive oil is mostly for bulk purchasing customers such as catering enterprises, and the unit price will be relatively lower.

In addition, market positioning is also crucial. If a brand focuses on the high-end health market and emphasizes the high quality, organic certification, etc. of the product, the price will naturally be on the high side. Zhongshitong has launched a variety of olive oil products with different positions for different consumer groups, meeting the needs of various consumers.

Facing a wide variety of olive oil products, how should consumers choose those with high cost performance? First, clarify your own usage. If it is for cold salads, extra virgin olive oil is a good choice; if it is for stir-frying, refined olive oil is more suitable. Second, pay attention to the product label information, including grade, origin, production date, etc.

At the same time, don't blindly pursue high-priced products, nor just go for the cheap ones. You can pay more attention to some promotional activities and select affordable olive oil while ensuring the quality. I hope that by understanding the factors behind the price of olive oil, everyone can choose the olive oil that suits them.