Who is the behind-the-scenes hero of Shaanxi agricultural products exports?

When a Shaanxi Luochuan apple appears on the shelves of a supermarket in Dubai, or a pack of dried mushrooms from southern Shaanxi becomes a seasoning on a German dining table, few people would think - the cross-border journey of these agricultural products is inseparable from a group of "invisible promoters". Today, let's uncover this little-known industry: Shaanxi agricultural products export agency companies.

In an apple planting base in Shaanxi, Mr. Zhang is smiling at his phone screen - his 200 tons of apples have just been sent to Malaysia through the cold chain system of Zhongshitong. "Previously, when running exports on my own, the quarantine standards alone blocked for three months." Farmers like Mr. Zhang are the biggest beneficiaries of export agency services.

• Standardization Transformation: The agency company will send special commissioners to guide farmers to plant according to the EU GAP standards
• Document Maze Navigation: Help customers handle 12 types of documents including origin certificates and phytosanitary certificates
• Logistics Optimization: Reduce the transportation cost of small and medium-sized farmers by more than 40% through LCL services

Ms. Li's agency company exported Shaanxi kiwifruits to Chile for the first time last year, and she summarized three industry ironclad rules:

1. Certification Battle: Leading companies such as Zhongshitong have international certifications such as HACCP and BRCGS, which is the stepping stone to open the high-end market.

2. Customized Services: The Middle East market prefers large-sized packaging, while Europe requires minimizing carbon footprint, and the agency company needs to establish a differentiated service matrix.

3. Risk Firewall: By insuring export credit insurance, it helped customers avoid $3 million in exchange rate losses last year.

With the entry into force of RCEP, the surge in Southeast Asian orders has brought an explosive period to the agency industry, but pain points are still obvious:

• Fresh fruit loss rate due to cold chain breakage is 5%
• Small and medium-sized agency companies lack multilingual talents
• Cross-border e-commerce platforms impact the traditional agency model

When we choose imported fruits in the supermarket, perhaps the figures of Shaanxi agricultural products are hidden on the shelves. Behind these delicious foods that cross mountains and seas is the "invisible expressway" built by countless agency practitioners. If your product also has the dream of going overseas, you might as well think: Do you continue to fight alone or take advantage of professional "sailors"?