Revealing the Truth about the High Profits of Imported Fruit Juices

The morning sunlight shines through the glass, refracting the amber glow of the orange juice - this freshly squeezed juice from a foreign country may hold all your imaginations of a quality life. In Shanghai, this international metropolis, more and more consumers are starting to pursue the ultimate freshness "from the branch to the tip of the tongue", and the fruit juice import agency industry is an indispensable key in this delicious supply chain.

Mr. Zhang's boutique supermarket recently stocked a batch of Chilean cherry juice, and the repurchase rate reached as high as 37% within two weeks. "Consumers are willing to pay for a clear origin and unique taste," he said, pointing to the glass bottles with Spanish labels on the shelf. The core competitiveness of imported fruit juices lies in:

• Unique flavor: For example, the vitamin C content of Brazilian acerola cherries is 30 times that of oranges
• Seasonal complementarity: When the northern hemisphere enters winter, mangoes in the southern hemisphere are in season
• Quality stability: The pesticide residue standard of apple juice under the EU organic certification system is only 1/5 of that in China

Ms. Li's trading company has been focusing on fruit juice imports for six years. She has summarized the golden triangle of successful agency:

• Compliance with qualifications: Dynamically update and verify the list of overseas manufacturers of imported food registered with the General Administration of Customs
• Cold - chain management: NFC fruit juice must be transported at a constant temperature of 4℃ throughout the process
• Local adaptation: The sugar content of Middle - Eastern date juice needs to be adjusted to adapt to the East China market

A certain Thai coconut water is sold at 28 yuan in convenience stores, and consumers often wonder "why it is so expensive". By disassembling the cost structure, we can find:

• International freight accounts for 23% (the quotation for a 40 - foot refrigerated container has increased by 170% compared with before the epidemic)
• Inspection and quarantine account for 15% (the number of mandatory inspection items per batch has increased to 19)
• Channel sharing accounts for 35% (the display fee for the boutique channel is 3 times that of the traditional channel)

With consumers' pursuit of clean label, the imported fruit juice market shows two major divergences:

• High - end line: Cold - pressing technology preserves the activity of enzymes, and the shelf - life is shortened to 7 days
• Mass line: Portable concentrated fruit juice strips, which can be drunk by adding water and do not require refrigeration

When you pick up an imported fruit juice on the shelf next time, take a closer look at the story on the label: It is not only about the sunshine and rain in foreign orchards, but also the taste bridge built by countless supply chain practitioners. Welcome to share the most amazing imported fruit juice you've ever had in the comment section. Perhaps the next hit is hidden in your taste - bud memory.