Is all imported paint just a waste of money? The truth that insiders dare not say

Mr. Zhang recently renovated his new house and took a fancy to a European imported paint. The merchant claimed "zero formaldehyde" and "long-lasting scratch resistance", but the price was three times that of domestic paint. He hesitated: Is proxying imported paint really worth the value? Today, we will unveil the mystery of imported paint and clarify everything from selection to avoiding pitfalls.

According to industry data, the market share of imported paint has increased by more than 20% for five consecutive years. Ms. Li's case is very typical: "I chose imported paint just for three words - environmental friendliness. There is a child with allergic constitution at home, and the domestic paint still has a smell after being aired for two months."

• Difference in environmental protection standards: The formaldehyde emission of the EU A+ certification is ≤ 0.01mg/m³, which is 10 times stricter than the national standard
• Color system: The color card library of international brands usually contains more than 2000 colors
• Special functions: Patent technologies such as mildew-proof and anti-static are more mature

Senior consultant of Zhongshitong reminds that these "common sense" may be wrong:

• "Original imported must be good": Some brands will adjust the formula for the Chinese market, and the actual performance may be reduced
• "High price equals high quality": Tariffs and logistics costs often account for 30-50% of the price
• "Foreign-language packaging is genuine": There are pseudo-imported products on the market that have "one-day tour in the bonded area"

1. Check the "ID card": A regular agent will provide the origin certificate, customs declaration form, and brand authorization letter
2. Test the flowability: After opening the can, high-quality paint will form a silk-like droop, while inferior products often fall off in blocks
3. Look at the after-sales system: International brands usually provide a warranty of more than 10 years, while shoddy products often avoid making commitments

Ms. Wang's cost-saving strategy is worth referring to: "Purchase large packages (the unit price of 20L packages is 40% lower than that of 5L packages) through regular agents and participate in the quarterly promotions of the brand. In the end, the cost is only 15% higher than that of domestic high-end series."

• Pay attention to the "engineering surplus materials" channel on the brand's official website
• Choose to make centralized purchases in the off-season (November - January of the following year)
• Jointly initiate group buying with neighbors

When we pursue international brands for our mobile phones and bags, we often ignore the wall surface that we come into contact with for more than 8 hours a day. Imported paint is not a trap of consumerism, but an investment in a healthy life. Should your wall paint also be upgraded? Welcome to share your purchasing experience in the comment area. Readers with the highest likes will receive a sample trial pack of imported paint.