Jinjjiang Food Agency Duel: Who is Mastering the Stomachs of Global Foodies?

"Did you know? Among every 10 packs of instant noodles exported to Southeast Asia, 3 packs are from Jinjiang, Fujian." Mr. Zhang tapped on the customs data report in his hand, his eyes shining. This county-level city known as the "Brand Capital" is conquering the world in another way - food import and export trade. When Chaoshan beef balls meet German cold-chain technology, and when Yongchun aged vinegar is placed on the shelves of supermarkets in New York, the food agency industry in Jinjjiang has quietly woven a trade network covering 83 countries.

After visiting many local agency enterprises, we found that the prominence of Jinjjiang food is by no means accidental:

• Hometown of Overseas Chinese Gene: The "taste bond" formed by 3 million overseas Chinese gives local special seasonings such as satay sauce and fish sauce a natural market foundation
• Industrial Gene: From Daliyuan to Qinqin Shrimp Sticks, local food giants have cultivated a complete industrial chain cluster
• Logistics Gene: The routes from Weitou Port directly to RCEP countries have shortened the transportation time of frozen seafood products by 40%

Ms. Li from the import and export department of Zhongshitong revealed that success in agency requires mastering the "Three Quick" tricks:

The first is Quick Certification. For the EC certification in the European Union and the FDA registration in the United States, a professional team can compress the handling cycle to half of that of competitors; the second is Quick Response. Last year, when Japan suddenly revised the food additive standards, a certain agency company organized experts overnight to revise the formula and saved an order of 200 tons of preserved fruits; the most important is Quick Channel. Through modes such as overseas warehouse pre-positioning and cross-border e-commerce direct connection, the sandwiched seaweed produced in Jinjiang can now be placed on the shelves of convenience stores in Seoul within 72 hours.

Compared with export business, import agency is showing explosive growth. A senior practitioner revealed: "Spanish olive oil and New Zealand dairy products are transferred via Jinjjiang, with an annual growth rate exceeding 25%." Behind this are the dual drives of consumption upgrading and policy dividends:

• The policy of the cross-border e-commerce comprehensive test area reduces tariff costs
• The newly added fresh port function at Jinjjiang International Airport
• The strong demand of local food enterprises for new raw materials

When asked about the challenges in the industry, many practitioners mentioned "standard barriers" and "brand deficiency". Vietnam suddenly raised the microbial standards for frozen food, and the strict requirements of the Middle Eastern market for Halal certification... These are all forcing the upgrading of agency services. At the same time, more and more enterprises are starting to shift from simple agency to brand incubation, such as creating an independent IP for Malaysian Musang King durian.

Looking down from the top of Jinjiang International Shoes and Textiles City, container trucks are carrying tons of laver biscuits towards Xiamen Port. This city has proved in forty years that "China's shoe capital can be sold to the world", and the next story about the "International Food Port" may be hidden in the customs declaration form of a certain agency company. What do you think are the most likely Jinjjiang characteristic foods to become export bestsellers in the future? Welcome to leave your opinions in the comment area.