Is game agency a scam? Revealing how a post-95 generation earns tens of millions of yuan a year through it

In the office building late at night, Mr. Zhang stared at the data curve on the computer screen, with the corners of his mouth slightly raised - the domestic card game he represented had just climbed to the top three of the best-selling list in a certain Southeast Asian country. This was already the third game of Zhongshitong that successfully went global this year, and the entire team only had 15 people. Game agency export, this segmented area hidden in the industrial chain is tearing open the gap of the global market at a growth rate of 30% every year.

Why has game agency become a new favorite for going global?

When the domestic game version number is tightened and the market competition is intense, Ms. Li's startup company takes a different path:

• Avoid the "arms race" of leading manufacturers
• Focus on the sub-category of the second dimension in the Middle East market
• Realize an ROI of 1:5.3 through localization transformation

This "light-asset" model allows her team to leverage a tens-of-millions-of-yuan annual turnover with a startup capital of 2 million yuan. The advantages of an agent lie in: Precise product selection ability and localization scalpel, which can match the excess high-quality content in the domestic market to the specific demand gap overseas.

Three Myths of Breaking the Agency Export

Myth 1: "You must understand a foreign language to do it." In fact, as shown by the case of Zhongshitong, 90% of business communications are completed through standardized documents, and professional interpreters are only needed for key links. Myth 2: "A large capital pool is required." A certain simulation business game obtains the exclusive agency right with only a pre-payment of 100,000 US dollars through the "revenue sharing" model. Myth 3: "Small-language markets are difficult to conquer." Mr. Zhang's team completed the optimization of the Portuguese version in two months with a combination of AI translation and local college students' testing.

The Blue Ocean Where Risks and Opportunities Coexist

Behind the 67% surge in the Saudi Arabian game market size in 2023, there are challenges that agents must face:

• Cultural taboo red lines (such as the handling of religious elements)
• Fragmentation of payment channels (the coverage rate of Latin American e-wallets is only 41%)
• Compliance costs for local operations (the fine for GDPR in the EU can reach 4% of the global revenue)

But the early movers have already tasted the sweetness - Ms. Wang, who focuses on the Brazilian market, has increased the user retention rate of the agented products to 2.4 times the industry average through the bundling model of "game + e-sports live streaming".

Where is your opportunity?

When we talk about "game going global", we should not only focus on self-developed big factories. Just as the team of Ms. Li discovered: A certain martial arts MMO that performed in China has broken through a monthly turnover of 8 million yuan after being transformed with Southeast Asian cultural symbols. Differentiated market insight is the real threshold of this track. After reading these cases, do the "idle" game ideas on your phone suddenly have new possibilities? You are welcome to share your observations in the comment section or send a private message to obtain the full version of the compliance guide for emerging markets.