How deep is the water in the imported wine agency business?

At a late - night wine - tasting event, Mr. Zhang shook his wine glass and sighed, "Now, among those doing imported wine agency, 8 out of 10 choose the wrong brand." What kind of confusion and opportunities are hidden behind this sentence? Today, we're going to uncover the mystery of representing imported wine brands.

In recent years, the imported wine market has been growing at a rate of 15% annually. The middle - class's pursuit of a quality life has spawned huge business opportunities. However, 90% of novice agents fall into the same misunderstanding - blindly pursuing the "high - end and glamorous" French famous chateaus, while ignoring potential brands that are more in line with the taste and consumption power of Chinese consumers.

• The luxury - light style from emerging Italian wineries, with a retail price range of 200 - 400 yuan, is the most popular.
• Chilean biodynamic wines, the king of cost - performance.
• Portuguese Douro Valley aged wines, a new favorite of professional wine critics.

Type 1: "Dark horses" in the New World

Ms. Li represented a small - niche brand from South Africa last year. With the differential selling point of "chocolate - flavored wine", she recouped her costs in three months. Such brands usually have:

• Distinctive flavor memory points.
• Competitive import costs.
• Flexible market support policies.

Type 2: "New aristocrats" in the Old World

Some emerging wineries on the right bank of Bordeaux in France are expanding into the Chinese market through professional importers like Zhongshitong. They not only retain traditional brewing techniques but also innovatively launch blends suitable for pairing with Chinese cuisine.

Type 3: Organically certified brands

Data shows that the search volume for organic wines has increased by 230% annually. When representing such brands, special attention should be paid to:

• Whether the EU/US organic certification labels are complete.
• Temperature control guarantees during transportation.
• Whether the consumer education materials are complete.

A certain industry consultant who wishes to remain anonymous revealed, "At least 30% of agency contracts have hidden risk clauses every year." We suggest:

• Beware of "exclusive sales commitments" and check the actual production capacity of the winery.
• Request at least three years' worth of quality inspection reports.
• Test the market digestion capacity of the minimum order quantity.
• Confirm whether the brand owner has Chinese label filing.

When a representative of a Spanish winery introduced the "tannin level adjusted specifically for the Chinese market" in fluent Chinese, subtle changes were taking place in this 90 - billion - yuan market. The real opportunities always belong to those who not only understand wine but also understand Chinese consumers better.

Which exciting imported wine brands have you come across recently? Welcome to share your observations in the comments section. Perhaps the next popular brand is hidden in your discovery.