Is Imported Snack Agency a Scam or a Blue Ocean?

Suddenly craving a pack of Japanese raw chocolate while binge - watching dramas at night, looking for a bag of Korean protein bars before working out, or lacking a box of Belgian cookies for the office afternoon tea... Behind these scenarios lies a blue - ocean market with an annual growth rate of over 20%. Agency of imported snacks is becoming the choice of more and more entrepreneurs. But how to avoid minefields and seize opportunities? This article will break down the truth of the industry for you.

According to industry data, in 2023, the scale of the Chinese imported snack market exceeded 180 billion yuan, and post - 95 consumers contributed 62% of the purchase volume. Mr. Zhang originally ran a traditional supermarket. After transforming into an agent for Southeast Asian internet - famous snacks, his monthly revenue increased by 300%: "Products such as Thai coconut rolls and Vietnamese coffee have an astonishing repurchase rate. Customers are willing to pay a 30% - 50% premium for a new taste."

• Consumer upgrading demand: Generation Z pursues "global taste experiences"
• Mature supply chain: Enterprises like Zhongshitong provide one - stop customs declaration services
• Diversified channels: Community group - buying/live - streaming e - commerce reduce the entry threshold

Ms. Li once lost 200,000 yuan due to blindly acting as an agent for a certain European brand: "I later found out that the biscuits contained prohibited additives." Through researching 100 cases, we have summarized these lessons learned the hard way:

1. Blind spots in qualification verification: Be sure to check the HACCP certification of overseas manufacturers and the filing of Chinese labels. An agent was fined and had all inventory confiscated for selling Japanese candies without Chinese labels.

2. Loopholes in cold - chain management: Swiss chocolate melting and deforming during transportation, French cheese deteriorating due to temperature control failure... These may all make the investment come to nothing.

3. Homogeneous product selection: Avoid flocking to act as agents for over - heated single products such as Korean fire noodles, and pay attention to emerging markets such as Polish dairy products and Middle - Eastern dates, which are potential categories.

Successful agents generally adopt a "3 + 1" strategy:

• Three - stage testing method: First, conduct small - batch trial sales → collect customer feedback → focus on promoting the top 3 products with the highest repurchase rate
• One differential positioning: Focus on scenarios such as baby and maternal snacks, fitness meal replacements, and festival gift boxes

With the release of RCEP policy dividends, the categories of imported snacks are undergoing profound changes:

1. Healthy transformation: Concept products such as additive - free, high - protein, and low - GI products account for an increase to 47%

2. Trend of short - shelf - life: Fresh foods like Japanese strawberry daifuku using quick - freezing technology are more popular

3. Application of traceability technology: Blockchain anti - counterfeiting labels have become a standard for high - end products

Standing at the cusp of the trend, some people see gold all over the ground, while others step into invisible traps. Are you ready to leverage the global delicacies to pry the wealth lever? Welcome to share your product selection experiences or startup puzzles in the comment section. We will select 3 readers to present e - books on imported snack compliance guidelines.