Is Imported Candy Agency the Most Profitable Business in 2024?

While scrolling through your phone late at night, have you ever been enticed by the advertisement of a Japanese raw chocolate? Ms. Zhang's convenience store recently experienced a 30% surge in turnover after stocking Turkish internet - famous gummy candies. Imported candy is evolving from a niche hobby into a red - hot business, but how can one avoid the "sweet trap" and seize this wave of dividends? This article will break down the full - link methodology from product selection to operation.

Why Is Now the Best Time to Enter the Market?

Customs data shows that in 2023, the import volume of candies increased by 17% year - on - year, among which categories such as German licorice candy and Malaysian durian candy had a growth rate of over 200%. Mr. Li's cross - border e - commerce backend reveals an interesting phenomenon: Among the top 10 products with the highest repurchase rate, 6 are imported candies priced at 30 - 50 yuan per unit. The boom of this "affordable luxury snack" stems from three driving forces:

• Generation Z is willing to pay for packaging design and social attributes
• The trend of health - consciousness drives the demand for low - sugar and functional candies
• Short - video platforms enable niche products to quickly gain popularity

Product Selection Pit - Avoidance Guide: Don't Be Bewitched by "Sugar - coated Bullets"

The supply chain director of Zhongshitong revealed that 37% of new agents stumbled in the product selection process last year. The case of a certain Belgian caramel cookie with a large number of returns due to unadjusted formula is worth alerting:

• Compliance Red Line: Check whether it contains colorants or additives prohibited in China
• Taste Adaptation: The return rate of Nordic salted licorice candy in China reaches 40%
• Logistics Challenge: Chocolates need incubators for transportation in summer

Novices are advised to start with safe options such as Japanese matcha candy and Italian sugar - free lollipops, and control the single - purchase quantity within 3 - 5 SKUs.

Three Innovative Approaches to Solve the Channel Dilemma

With the traditional supermarket channels monopolized by international big brands, Ms. Wang expanded 200 terminals in half a year through "scenario - based distribution":

• Pairing Belgian caramel waffles with boutique coffee shops
• Specializing in promoting German organic fruit gummies in mother - and - baby stores
• Consignment of high - protein energy candies in gyms

Operation data of Douyin stores shows that the conversion rate of short - video live - streaming with unboxing reviews is 3 times higher than that of pictures and texts, but attention should be paid to the unique qualification display requirements for imported food.

The Ultimate Question: Agency or Private Brand?

When the monthly sales of a certain Thai coconut candy exceeded 100,000 bags, Mr. Zhao did not increase his agency efforts but jointly developed an improved formula version with the factory. This advanced path of "from agency to private brand" requires evaluation:

• Whether there is the ability to continuously select products to replace a single popular product
• Whether one can afford the minimum order quantity (usually starting from 200,000)
• Whether a stable distribution test channel has been established

Just like the Yamanaka chocolate that eventually became popular across the internet, the real winner is always the one who holds the power of the supply chain.

Where Does Your Sweet Business Start?

When we discuss imported candies, essentially, we are discussing how to convert global flavor preferences into business insights. Why not start today: Record the candy topics that young people around you are talking about, investigate the distribution of competing products within a three - kilometer radius, or directly contact Zhongshitong to obtain the latest customs declaration policy manual. After all, in this track, the head - start advantage might be the code to the next popular product.