Is the huge profit of imported coatings coming to an end? Homeowners in Xi'an are all scrambling for this

Mr. Zhang recently encountered a problem during the renovation of his new house in Qujiang New District: he wanted the walls to have a high-end look, be environmentally friendly, and be distinctive. When he walked into the building materials market, he found that more and more designers and homeowners were inquiring about a new material called "imported artistic coatings". Is this just a passing fad, or an inevitable upgrade of home aesthetics?

Compared with traditional latex paints, imported artistic coatings are starting a revolution in the high-end renovation market in Xi'an:

• Visual expressiveness increased by 300%: Through special ingredients such as mineral particles and metal powders, 12 texture effects such as silk, stone, and leather can be achieved
• Strict environmental protection standards: Products with EU EC1 Plus certification have a formaldehyde content that is only 1/5 of the national standard
• Service life doubled: High-quality products can maintain their appearance without fading or cracking for 15 - 20 years, far exceeding the 5 - 8 years of ordinary coatings

According to the data of Zhongshitong Coatings Research Institute, consumers in Xi'an have unique preferences for artistic coatings:

• Consumers in the Loess Plateau climate zone are more concerned about moisture-proof and alkali-proof properties
• The aesthetic tendency of the historical city is towards matte texture and Morandi color system
• 65% of the consulting customers will specifically ask about the qualifications of the construction team

Ms. Li summed up her successful experience after acting as an agent for an Italian brand:

• It is necessary to check the certificate of origin and customs declaration form
• Require the supplier to provide local color-matching services
• Confirm that the manufacturer has a complete construction training system
• Keep the inventory turnover cycle within 45 days
• Give priority to brands with museum cases

With the quality upgrade driven by the construction of the National Games venues, it is expected that by 2026:

• Artistic coatings will occupy 35% of the share of mid-to-high-end wall decoration in Xi'an
• The price difference between imported brands and domestic brands will be narrowed to within 20%
• Products with the effect of imitating micro-cement may become the next hot-selling item

When a wall is no longer just a background but a canvas carrying aesthetics, will you choose to continue to make do or embrace this material revolution? Welcome to share your insights on home aesthetics in the comment section, or send a private message to obtain the list of regular agents in Xi'an. At 10 o'clock tomorrow morning, we will randomly select three readers who leave comments to give away sets of imported coating color cards.