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Why do imported games have to be represented? What's the reason behind this?

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I've noticed that many imported games need to have a representative to enter our market, and I'm quite puzzled. Why can't they be directly launched for play? Is there any regulation or other reason for this? I hope friends who know the ropes can explain it.

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Professional consultant answers

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

The reasons why imported games need a representative mainly include the following aspects.

First, in terms of policies and regulations, different countries have differences in game content review standards and access rules. Our country has strict game supervision policies. The representative can be more familiar with the relevant domestic regulatory requirements, assist imported games in completing compliance reviews, and ensure that the game content conforms to China's national conditions and values, such as controlling violent, bloody, and misdirected content in the game.

Second, in terms of market promotion, the representative is usually more familiar with the domestic market, knows how to accurately target the target player group, and formulate appropriate promotion strategies to make the game take root better in the domestic market. For example, through appropriate online and offline activities to attract players' attention.

Third, from the perspective of operation and maintenance, the representative can provide localized customer service support, promptly handle various problems encountered by players, and ensure the normal operation of the game. It can also optimize the game according to the domestic network environment and other situations to improve players' gaming experience.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

Because the original developers of imported games may not be familiar with the domestic market situation. The representative can do a better job of localization to make the game more in line with the preferences of our players.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

The representative can help handle some matters related to the subsequent updates and maintenance of the game. It's not convenient for the original developer to handle them remotely, and the representative can handle them more promptly locally.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

This is to better manage the game's copyright in the country. The representative can play a role in supervision and standardization to prevent copyright chaos.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

With a representative, it's convenient to carry out language adaptation work such as game localization, so that our players have no language barriers when playing.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

The representative can better connect and cooperate with major domestic game platforms and other channels, so that the game can be more smoothly promoted to players.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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