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Why do imported games need agents? I don't get it!

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I've noticed that many imported games entering our domestic market require agents. Why is that? Can't they just be directly introduced for players to enjoy? What's the reasoning behind this? Could someone knowledgeable explain?

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Professional consultant answers

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

There are several main reasons why imported games require agents.

First, from a policy and legal perspective, different countries have varying requirements for content review standards and operational regulations for games. China has strict game review mechanisms, and agents can better assist imported games in completing the necessary review processes according to domestic regulations, ensuring the content aligns with China's national conditions and laws. For example, they handle violent, bloody, or inappropriate content to make the game legally compliant for domestic operation.

Second, in terms of market promotion, agents are familiar with the characteristics of the domestic game market, player preferences, and various promotional channels. They can develop targeted marketing strategies based on the game's features to increase its visibility and appeal, attracting more players. For instance, they leverage popular social platforms and gaming media in China for promotion.

Third, regarding operations and maintenance, agents can provide services better suited to domestic players' needs. This includes setting up customer support channels that align with local habits, promptly addressing player issues, and ensuring stable game performance. Agents can also optimize the game for China's network environment, enhancing the player experience.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

Because agents help handle many localization tasks, like translating foreign text in the game into Chinese, making it easier for players to enjoy.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

Agents can address the setup and maintenance of game servers in China, ensuring smoother gameplay for players.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

The copyright holders of imported games are usually overseas, and agents facilitate communication and coordination for domestic operations.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

Agents can adjust the game to better fit the domestic market, such as modifying payment models to align with local players' spending habits.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

With agents, it's easier to organize online and offline player events, boosting the game's popularity.

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