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Why do imported games have to be sold through agents?

NO.20250919*****

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I've noticed that many imported games are not sold directly but through agents. Why is that? It seems like an extra step. Will it be more troublesome? And will it affect our gaming experience? I'm quite curious about the reasons behind it and hope someone can explain it to me.

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Professional consultant answers

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

There are mainly the following reasons why imported games are sold through agents.

Firstly, the review standards for games vary greatly among different countries and regions. The agent is familiar with the relevant domestic policies, regulations, and cultural characteristics, and can better localize the imported games to meet the domestic review requirements, so that they can pass the approval and be put on the shelves smoothly, allowing players to play the games legally and compliantly.

Secondly, the agent usually has more abundant experience and resources in market promotion and operation. They can formulate appropriate marketing strategies for the domestic market to increase the popularity and influence of the game and attract more players. For example, they can liven up the gaming atmosphere by holding online and offline activities.

Thirdly, the agent can provide more localized customer service. When players encounter problems during the game, the agent can promptly answer and handle them in a way that is more in line with the habits of domestic players, ensuring the players' gaming experience. Therefore, agent sales are necessary for the promotion and operation of imported games in the domestic market.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

Because agents can help handle a lot of localization - related matters, such as translating the game content into words we can understand. Otherwise, how can we play with a bunch of foreign languages?

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Agents are familiar with the domestic market situation and can promote the game according to players' preferences, making more people aware of this imported game.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

When there are problems with the game, agents can quickly solve them according to the habits of domestic players, ensuring that our gaming experience is smooth.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

It's not easy to control the market situation if imported games are sold directly. Agents can better adjust the game operation strategies according to the domestic market demand.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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