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Why do imported games require agents? Seeking expert advice!

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I’ve noticed that many imported games entering the domestic market require agents. Why is that? Can’t they be released directly? It feels like agents add an extra step—are there specific rules or reasons behind this? Hoping someone knowledgeable can explain! Thanks!

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Professional consultant answers

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

There are several main reasons why imported games require agents.

First, regarding policies and regulations, different countries have vastly different content review standards for games. China has strict rules to ensure game content aligns with mainstream values and excludes harmful information. Agents familiar with domestic policies can better assist imported games in completing the review process, ensuring smooth release.

Second, from a market promotion perspective, agents typically have mature promotional channels and resources in China. Imported games entering the domestic market for the first time may lack understanding of local market conditions and player preferences. Agents can leverage their advantages for targeted marketing, raising awareness among domestic players.

Additionally, customer service and ongoing operational support are crucial. Agents can provide localized customer service to promptly address player issues. They can also better adapt to domestic network environments and player feedback for updates, maintenance, and other operational adjustments. In short, agents play a vital role in the successful development of imported games in China.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

Because the domestic market has its own characteristics, agents can make adjustments and optimizations based on the preferences of domestic players, making the game more suited to local tastes—otherwise, it might not resonate well.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Agents can handle localization tasks, like translating in-game text into Chinese, ensuring players face no barriers. Otherwise, having everything in foreign languages would be inconvenient.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

It’s mainly for better management. Through agents, the operation of imported games in China can be better supervised, ensuring a healthy and orderly game market.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

Agents are more familiar with China’s network environment and can optimize the game accordingly, ensuring smoother gameplay. Otherwise, players might encounter issues like lag or connectivity problems.

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