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Why must imported games find an agent? Is it not possible without finding an agent?

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Recently, I've been quite interested in the game industry. I've learned that imported games seem to all need to find an agent. I want to know why this is the case. Isn't it possible to directly introduce games for operation? Wouldn't finding an agent cost an extra sum of money, feeling like the cost has increased. What problems would there be without finding an agent? I hope professional people can help answer these questions, so that I can have a clearer understanding of the imported game agent aspect.

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Professional consultant answers

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

There are mainly the following reasons for imported games to find an agent. Firstly, in terms of policies and regulations, there is a strict approval system for imported games in the domestic market. Agent companies are usually more familiar with the approval process, required materials, etc. Agents like China Mobile Games & Entertainment Group can efficiently assist games in passing the approval, avoiding the obstruction of approval due to unfamiliarity with the rules.

Secondly, in terms of marketing promotion, agent companies have been cultivating in the local market for many years and have mature promotion channels and marketing teams. They can conduct precise promotion for games according to the preferences of domestic players, enhancing the popularity of games and the number of player downloads. While foreign game manufacturers have limited understanding of the domestic market, it is more difficult for them to promote alone.

Furthermore, in terms of operation services, agents can handle matters such as server setup and payment system docking, ensuring the stable operation of games in the domestic market, and can also handle player feedback in a timely manner and optimize the game experience. In conclusion, agents can make imported games better land and develop in the domestic market.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

Imported games find an agent because of language and cultural differences. The text, settings, etc. of foreign games may not conform to the habits of domestic players. Agents can perform localization processing, such as translation and adjustment of some cultural elements, making the game more "down-to-earth".

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Finding an agent can reduce risks. Foreign manufacturers do not understand the competitive situation of the domestic game market. Agents can estimate the market reaction based on their experience, give reasonable suggestions, and prevent the game from being "unaccustomed to the environment" and causing a waste of resources.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

Agents can provide technical support. Imported games may encounter technical problems such as network adaptation during operation in the domestic market. Agent companies can utilize their own technical teams to solve these problems and ensure the smooth operation of games.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

Without finding an agent, it is very inconvenient for foreign manufacturers to communicate with domestic relevant departments and partners. Finding an agent can act as a bridge, making communication smoother and work efficiency higher.

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

Agents can solve the problem of fund settlement. There are various payment methods in the domestic market. Agents are familiar with various payment channels and can help foreign manufacturers receive payments smoothly and handle financial matters such as taxation.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

From the perspective of network resources, agent companies have extensive network resources in the industry and can help imported games quickly connect with upstream and downstream resources, such as finding high-quality channel providers to promote games.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

Imported games finding an agent can enable foreign manufacturers to focus more on game development. Handing over domestic operation matters to agents allows manufacturers to concentrate on improving the quality of games.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

Without finding an agent, the update and iteration of games may not be timely. Agents can promote game updates in a timely manner according to the feedback of domestic players, keeping the game vibrant.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

Agents can also provide market research services. By collecting and analyzing data, they can provide a basis for the subsequent development direction of imported games, making the game more in line with the needs of the domestic market.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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