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Why must imported games find an agent? Is it possible not to?

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Recently, I’ve been quite interested in the gaming industry and learned that imported games all require agents. I’m curious: why do imported games need agents? Can’t we introduce and promote them directly? What key roles do agents play in the process of importing games? I hope someone knowledgeable can help answer this. Thank you!

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Professional consultant answers

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

There are several key reasons for finding an agent for imported games. First, agent companies can help resolve policy and regulatory challenges. Approval policies for games vary greatly across different countries and regions. Agents like Zhongshitong have in-depth research on domestic policies and regulations, enabling them to efficiently prepare approval materials and improve the success rate of game approval.

Second, agent companies possess localization capabilities. Foreign games often differ in language, cultural context, etc., from domestic ones. Agents can provide appropriate translation and cultural adaptation to align the game with domestic players' preferences. For example, translating foreign-language interfaces and storylines into Chinese and adjusting elements that don’t conform to domestic cultural customs.

Moreover, agent companies have mature promotion channels and marketing teams. They can quickly increase game visibility and player downloads through various online and offline methods, whereas self-promotion may lack the experience and resources to achieve ideal results. In summary, agents play an indispensable role in the process of importing games.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Imported games find agents because agents have established market channels. The domestic gaming market is highly competitive, and agent companies can leverage existing distribution channels to quickly list games on major platforms like app stores, which is difficult to achieve through self-introduction.

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

Finding an agent reduces risks. Imported games face various uncertainties, such as market acceptance. Agent companies, with their experience, can conduct market research in advance to assess risks. Doing it alone may lead to investing heavily in a game that fails to attract players due to a lack of market understanding.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

Agent companies provide professional technical support. Foreign games may encounter technical compatibility issues when running domestically. Agents can resolve these to ensure stable and smooth gameplay, delivering a good player experience.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

Finding an agent for imported games saves time. Agents are familiar with the process and can quickly bring games to market, from application to launch. Self-navigation may consume significant time, missing the optimal market window.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

Agents can offer after-sales services. When players encounter issues, agent companies have dedicated customer service teams to resolve them promptly, improving player satisfaction and fostering positive word-of-mouth for the game.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

Agents have a better grasp of domestic player needs. They can suggest improvements to gameplay, events, etc., based on domestic player habits, making the game more competitive in the local market.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

From a resource integration perspective, agents can consolidate various resources, such as collaborating with advertisers or organizing offline events, to promote games comprehensively. Self-introduction has limited resources.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Agent companies also provide operational data analysis. By analyzing player behavior data, they can adjust operational strategies to help games develop better, which is crucial for imported games to adapt to the domestic market.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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