What common tricks should be watched out for in importing red wine agency?
Solved#Import agent#
Recently, I've been thinking about becoming an importing red wine agent, but I've heard that there are quite a few tricks in this industry. I want to know specifically what tricks there are in importing red wine agency to avoid falling into traps. I hope experienced friends can share their insights. For example, are there any traps in aspects like products, prices, and cooperation models? I don't want to invest painstakingly only to end up losing everything.
Professional consultant answers
Amanda YangYears of service：3Customer Rating：5.0
Cost control consultantConsult
There are several common tricks in importing red wine agency. Firstly, in terms of product quality, some unscrupulous suppliers pass off inferior red wine as high - quality wine, sell ordinary - producing - area wines as well - known - producing - area wines. Secondly, the price trap. It seems that you are given a very low purchase price, but it may be that the marked price is raised first and then discounted, actually squeezing the profit margin. Thirdly, contract terms. Some contracts may contain terms unfavorable to agents, such as harsh restrictions on returns and exchanges, or requiring a mandatory purchase volume. There is also the issue of brand authorization. Claiming to be an exclusive agency, but it may be authorized to multiple parties at the same time, leading to chaotic market competition. In addition, false promotional support. Promising a large amount of advertising and promotion, but not actually fulfilling it. In short, before acting as an agent, one should inspect the qualifications of suppliers and the quality of red wine more, and carefully study the contract terms.
Jennifer WangYears of service：4Customer Rating：5.0
Market development consultantConsult
Some may play tricks in the transportation link. They claim to cover transportation, but when the red wine is damaged during transportation, they shirk responsibility and let the agent bear the loss.
William YangYears of service：5Customer Rating：5.0
International logistics consultantConsult
There is also false sales data induction. They show some fabricated sales performance, making you think the market demand is high. But after blindly becoming an agent, you find that you can't reach that sales volume at all.
Michelle ChenYears of service：3Customer Rating：5.0
Business coordination consultantConsult
Some deceive in terms of training support. They say there is a professional team to train sales skills, etc., but in the end, it's just a simple perfunctory act, which doesn't help much with actual sales.
Sarah ZhangYears of service：8Customer Rating：5.0
Document expertConsult
They claim to be original bottled imports, but in fact, they are filled domestically. The quality is unstable, and there may also be hygiene and other issues.
Elizabeth LiYears of service：3Customer Rating：5.0
Compliance and risk managerConsult
They promise a lot of free gifts, but the quality of the gifts is poor, or the quantity is insufficient, affecting sales and profits.
Andrew HuangYears of service：7Customer Rating：5.0
Supply chain optimization expertConsult
They deliberately exaggerate the brand influence. The brand has a low popularity in China, but they brag that it's an international big brand to attract agents to fall into the trap.
David LiYears of service：6Customer Rating：5.0
Senior customs declaration consultantConsult
The after - sales service is vaguely defined in the contract. When problems occur with the products, the supplier ignores them.
Robert ChenYears of service：6Customer Rating：5.0
Customer service consultantConsult
They charge a high franchise fee in various names, but the subsequent services can't keep up, and the rights and interests of franchisees are difficult to guarantee.