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Must imported games find a domestic agent to operate in China?

NO.20260517*****

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I'd like to know whether it's necessary to find a domestic agent for imported games. A friend of mine wants to introduce a foreign game into China, but I don't know what the specific regulations are in this regard. If we don't find a domestic agent, can we directly operate this game in China? If it's necessary to find an agent, what are the reasons? I hope a professional can help answer these questions. Thank you!

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Professional consultant answers

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

It's usually necessary to find a domestic agent for imported games to operate in China. This is mainly due to various reasons. From the perspective of policies and regulations, China has strict management on game operation. Imported games need to go through the processes of filing, approval, etc. by a domestic agent with relevant qualifications. Only after obtaining licenses such as the license number can they operate legally. It's very difficult for individuals or unqualified entities to complete these operations independently.

From the market level, domestic agents are familiar with the domestic market environment, players' preferences and promotion channels. They can better localize the game, including language translation, cultural adaptation, adjusting the game content to conform to the habits of domestic players, etc., to enhance the acceptance and competitiveness of the game in China.

In addition, in the operation links such as payment and customer service, domestic agents also have more advantages and can ensure a good gaming experience for players. Therefore, to ensure the smooth operation of imported games in China, it's very necessary to find a domestic agent.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

Finding a domestic agent for imported games can avoid many detours. For example, when handling various procedures, domestic agents are familiar with the process and can save time and energy. If you try to figure it out by yourself, it may take a long time to get things done.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

Domestic agents have the resources and capabilities to conduct market promotion. It's very difficult for imported games to build their popularity in China on their own. With the help of agents, the promotion effect will be much better.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

Operating directly without finding an agent may face many risks. For example, due to not understanding domestic policies, violations may occur and be punished by relevant departments, affecting the online operation of the game.

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

Domestic agents can also handle cooperation matters with various domestic platforms, making it more convenient for the game to access major domestic game platforms, increasing exposure and download volume.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

From the perspective of technical docking, domestic agents can also better solve problems such as adaptation to the domestic network environment to ensure smooth gaming for players.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

If there is no domestic agent, it will be very troublesome to handle customer service issues such as player feedback and disputes. Domestic agents can handle them efficiently.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Domestic agents are more professional in handling copyright-related matters and can avoid copyright disputes when imported games are operating in China.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

Finding a domestic agent can integrate various resources, providing all-round support from the preparation before the game goes online to the operation after it goes online, which is beneficial to the development of imported games in China.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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