Must imported games be exclusively represented? Come and discuss together!
Solved#Other issues#
I've been quite interested in the agency of imported games recently and I'd like to know whether imported games must be exclusively represented. If so, what are the reasons? If not, what are the advantages and disadvantages of non-exclusive agency and exclusive agency respectively? I hope that friends who are knowledgeable in this field can explain it to me in detail so that I can have a clearer understanding of the agency model of imported games and make it convenient for me to make decisions later.
Professional consultant answers
Sarah ZhangYears of service：8Customer Rating：5.0
Document expertConsult
Imported games do not necessarily have to be exclusively represented. Exclusive agency means that the agent has the exclusive right to promote and operate the imported game within a specific area. Non-exclusive agency means that the manufacturer can authorize multiple agents to operate the same game.
The advantage of exclusive agency is that the agent can obtain more support from the manufacturer, promote the game with full effort, not worry about the competition from the same game, and the possible earnings may be higher. However, it also faces the problems of large investment and high risk. If the game promotion is not good, the loss will be large.
Although the competition is fierce under non-exclusive agency, the influence of the game can be expanded with the help of the strength of other agents, the investment is relatively small, and the risk is dispersed. However, due to the competition, the earnings may be limited. The specific choice of agency method needs to be considered by comprehensively taking into account factors such as the characteristics of the game, one's own resources and the market situation.
Joseph ZhouYears of service：10Customer Rating：5.0
Senior foreign trade managerConsult
It is not necessary to be exclusively represented. Exclusive agency enables the agent to have greater control rights, for example, the agent can formulate a promotion plan according to its own rhythm, but it must have abundant funds and a team in the early stage. Non-exclusive agency is a bit easier. Everyone promotes the game together. If one is capable, it is also good to stand out in the competition.
Jennifer WangYears of service：4Customer Rating：5.0
Market development consultantConsult
Imported games do not necessarily have to be exclusively represented. For the manufacturer, exclusive agency means simple management as it only needs to connect with one agent. For the agent, it can monopolize the market profit. Non-exclusive agency is suitable for agents with less capital and insufficient experience. They can accumulate experience first, but the market share may be taken away by other agents.
Andrew HuangYears of service：7Customer Rating：5.0
Supply chain optimization expertConsult
It is not a must to be exclusively represented. With exclusive agency, the style of game publicity and promotion is easy to be unified, and resources can be concentrated to build a brand image. However, if the agent's ability is not good, the game will be difficult to develop. With non-exclusive agency, multiple agents show their respective abilities, which may bring diverse promotion methods, but there may also be vicious competition.
William YangYears of service：5Customer Rating：5.0
International logistics consultantConsult
Both exclusive and non-exclusive agency of imported games are feasible. Under exclusive agency, the agent can obtain customized support from the manufacturer and understand the characteristics of the game better. Under non-exclusive agency, agents can learn from each other, but the profit distribution will be a bit more complicated.
Michelle ChenYears of service：3Customer Rating：5.0
Business coordination consultantConsult
It is not necessary to be exclusively represented. Exclusive agency is beneficial to protecting the interests of the agent, such as being able to obtain game update information preferentially. Non-exclusive agency can let more players get in touch with the game through different channels, increase the exposure of the game, but the competition will be fierce.
Emily LiuYears of service：10Customer Rating：5.0
Settlement and payment expertConsult
Imported games do not necessarily have to be exclusively represented. The advantage of exclusive agency is that the agent can set prices independently and operate according to its own strategy. Under non-exclusive agency, multiple agents together can spread the market faster, but the earnings of a single agent may be less.
Elizabeth LiYears of service：3Customer Rating：5.0
Compliance and risk managerConsult
It is not necessary to be exclusively represented. Exclusive agency can form brand loyalty because players only get in touch with the game through one agent. Non-exclusive agency has high flexibility, and the agent can adjust the cooperation strategy at any time.
Robert ChenYears of service：6Customer Rating：5.0
Customer service consultantConsult
Imported games do not necessarily have to be exclusively represented. Exclusive agency can ensure the agent's exclusive operation right of the game and avoid internal competition. Non-exclusive agency can reduce the operation cost of the agent, but it faces competition pressure.
Amanda YangYears of service：3Customer Rating：5.0
Cost control consultantConsult
It is not necessary to be exclusively represented. Exclusive agency is convenient for the agent to integrate resources, and non-exclusive agency can make the market competition more sufficient, prompting the agent to improve its own ability.