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I want to act as an agent for imported games. What exactly should I do?

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I've always been quite interested in the game industry and now I want to try acting as an agent for imported games. But I have no idea where to start, nor do I know the specific process and things to note. Are there any friends who know about this? Could you please explain in detail how to act as an agent for imported games? What do I need to prepare? Are there any risks involved?

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Professional consultant answers

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

To act as an agent for imported games, first, it's necessary to conduct good market research, clarify the target audience and market demand in order to select potential games. Second, one needs to get in touch with the game developer or the copyright holder and negotiate agency matters, including key terms such as the agency region, authorization period, and revenue sharing ratio.

After that, relevant qualifications need to be obtained, such as the Network Culture Business License, the Value-added Telecommunications Business Operation License, etc. This is the basis for legal operation.

Imported games also need to pass the content review of the Ministry of Culture and Tourism to ensure that the game content complies with China's laws, regulations, and social ethics. In terms of funds, sufficient funds should be prepared for paying the copyright fee, operation, and promotion. In addition, it's crucial to form a professional team to be responsible for operation, promotion, customer service, etc. At the same time, pay attention to policy changes and market dynamics to avoid possible risks.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

One must have a certain financial strength. Besides the copyright fee, money is also needed for promotion and publicity. Otherwise, even the best games are useless if no one knows about them.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

When negotiating with the developer, be sure to read the contract terms carefully, especially those regarding revenue sharing and breach of contract. Don't get into disputes later.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

Establishing good operation channels is very important. For example, for major application stores, find ways to get the game successfully launched.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

Pay attention to game localization. For example, language translation should be accurate and in line with local cultural habits, so that players' acceptance will be higher.

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

Don't ignore understanding the situation of competitors. See how similar games perform in the market to adjust your own strategy.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

The technical team must be reliable. They should be able to handle technical problems during the game operation and ensure the stable operation of the game.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Do a good job in marketing planning. Use various methods such as social media and offline activities to increase the game's popularity.

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

Plan the customer service system in advance, solve players' problems in a timely manner, and improve player satisfaction.

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