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How much should the profit of agent-imported goods be set appropriately? Come and discuss together!

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I want to do the business of agent-imported goods. Currently, I don't know much about the market and don't know how much profit should be set appropriately. I'm afraid that if it's set too high, customers will run away, and if it's set too low, it won't be cost-effective. Are there any friends who have done this business? Can you share your experience? For example, for general agent-imported different types of goods, what is the approximate profit range? Is it determined according to the value of the goods, or are there other factors to determine the appropriate profit point?

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Professional consultant answers

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

The profit of agent-imported goods does not have a fixed standard and is affected by many factors. First, the type of goods is crucial. The competition for ordinary daily necessities is fierce, and the profit may be 5% - 15%; while for some high-end and scarce products, the profit can reach 20% - 50%. Second, the market demand and the degree of competition have an impact. If the demand is large but the competition is fierce, the profit may be depressed; conversely, for exclusive agency of scarce products, the profit margin is large. Third, the service cost also needs to be considered, including logistics, customs declaration and other expenses. If the cost is high, the profit needs to be increased accordingly. For example, Zhongshitong's agent-imported ordinary food, due to the fierce market competition, the profit is maintained at 8% - 12%; for agent-imported high-end cosmetics, the profit can reach 25% - 35%. In short, various factors need to be comprehensively considered to balance the profit and customer acceptance.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

I think it depends on the customer group. If it's long-term and stable big customers, small profits but quick turnover, a profit of 5% - 10% is acceptable, making money by volume. If it's scattered customers, the profit can be set higher, 15% - 20%.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

It also depends on the complexity of the import process. If the procedures are simple, the profit can be appropriately reduced, around 10%. If the procedures are cumbersome and the risks are high, the profit should be more than 20%, otherwise it's not cost-effective to bear the risks.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

According to my experience, the relationship with suppliers is also very important. If you can get a good purchase price, the profit margin is large, 20% - 30% is no problem. If the purchase price is average, the profit is 10% - 15%.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

The economic level and market environment of the location also have an impact. In economically developed areas, the consumption ability is strong, and the profit can be set at 15% - 25%. In less developed areas, 10% - 15% may be more appropriate.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

Look at the average level of the industry. Inquire about the profit of peers who agent the same type of goods. Make a slight adjustment on this basis, and it's about right to float up and down by about 5%.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

Consider the speed of capital turnover. If the turnover is fast, a profit of 10% - 15% is fine, making money by rapid circulation. If the turnover is slow, the profit should be more than 20%.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

The brand influence also needs to be paid attention to. For agenting well-known brands, the profit is 15% - 20%. For niche brands to attract customers, the profit is 10% - 15%.

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

Look at the added value of services. If you provide additional value-added services such as warehousing and distribution, the profit can be increased to 20% - 30%.

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