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Do imported games require an agent? Is it possible to proceed without one?

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I recently had an idea to introduce a foreign game to the domestic market. However, I'm not very clear about the procedures for importing games. I'd like to ask: Is it mandatory to use an agent for imported games? If I don't hire an agent and handle the procedures myself, is it feasible? I hope someone knowledgeable in this area can provide an answer. Thank you!

Quick Consultation :

Professional consultant answers

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

Using an agent for imported games is not mandatory, but it is more convenient. From a procedural perspective, importing games requires multiple approval steps, such as content review and copyright certification. Handling it yourself demands familiarity with policies, regulations, and processes across departments like culture and press publication, which can be challenging for most people. Professional agencies like Zhongshitong have extensive experience and can efficiently handle documentation and coordination.

From a resource integration standpoint, agencies have broad networks and resources, enabling quick solutions for localization issues like translation and market adaptation. Handling it yourself may lead to obstacles in promotion and operations due to limited resources.

However, if your team has strong experience in the gaming industry, with professionals in legal and operations familiar with domestic policies, self-handling is possible, though the process will be tedious and time-consuming. In short, using an agent is not compulsory, but the decision should be based on your specific circumstances.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

It's possible to import games without an agent, but you need a strong team and ample time. Handling content review, copyright matters, and various license applications yourself can lead to delays if any step goes wrong.

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

Using an agent is quite convenient—they know the process inside out and can save you a lot of trouble. Without an agent, tasks like game registration with the Ministry of Culture or ISBN application with the General Administration of Press and Publication can be confusing to navigate alone.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

An agent isn't strictly necessary if you're very familiar with domestic gaming market rules and policies. You can handle the procedures yourself, but it requires extensive preparatory work and research into policy documents.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

Using an agent is advisable as they can resolve many complications. Imported games must comply with various domestic regulations, and agents ensure smooth approval. Going solo might lead to compliance issues.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

Agents aren't mandatory for imported games. If your company has professional legal and marketing teams capable of addressing challenges, self-handling is an option, though it demands more effort.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

Without an agent, you may face difficulties in domestic channel partnerships and game promotion. Agencies have resources to better facilitate the game's domestic launch.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Whether to use an agent depends on your capabilities. If you're strong enough, you can proceed without one. However, agents can mitigate risks and streamline localization and marketing efforts.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

Using an agent for imported games offers many benefits, such as saving time. Handling it yourself means spending significant effort studying policies and approval processes, potentially missing the best promotion window.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

You can proceed without an agent, but in the long run, agencies have advantages in resources and experience, aiding the game's domestic success. Going solo presents greater challenges.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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