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Do imported games have to find a domestic agent to be launched in China?

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I would like to know whether it is necessary to find a domestic agent for imported games to operate in China. I have a friend who plans to introduce a foreign game but is not clear about the domestic policies and operating procedures in this regard. Can it be directly launched and operated in China without an agent? If an agent must be found, what should be noted when looking for an agent? I hope friends who know the ropes can help answer this. Thank you!

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Professional consultant answers

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Imported games usually have to find a domestic agent to operate in China. This is mainly due to relevant policy regulations. China has strict management of imported games. Games need to be approved by relevant national departments, and the approval process requires the reporting entity to be a domestic enterprise in China. Foreign game manufacturers, as overseas entities, cannot directly apply.

When looking for a domestic agent, first, pay attention to the qualifications and reputation of the agency company. Professional agency companies like Zhongshitong, with rich experience and a good reputation, can efficiently promote game approval. Second, clarify the rights and obligations of both parties, including profit sharing, operation and promotion responsibilities, etc. Third, the agency company should be familiar with the domestic game market so as to better localize the game, meet the needs of domestic players, and enhance the game's market competitiveness. If it is launched and operated directly without an agent, it is an illegal act, and it will face severe penalties and cannot obtain a legal operating qualification.

In short, finding a domestic agent is an important part of the compliant entry of imported games into the Chinese market.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

Yes, a domestic agent must be found. The domestic management of imported games is strict. It is difficult to pass the approval without a domestic agent, and it cannot be legally operated.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

It is necessary to find a domestic agent for imported games. The agent can help handle various complicated procedures and make the game go online smoothly.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

Indeed, an agent must be found. Otherwise, the game cannot obtain a license number, and it cannot be officially operated in China, and players cannot play it.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Finding an agent can make imported games more adaptable to the domestic market, such as adjusting languages, cultural elements, etc., and increase their popularity.

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

Without an agent, it is impossible to carry out operation work. The agent can connect with various domestic channels and promote the game.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

The agent can also assist in solving technical docking problems and ensure the stable operation of the game in China.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

From a policy perspective, finding a domestic agent is a basic requirement for the compliant operation of imported games.

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

With a domestic agent, it is also more convenient to handle player feedback, after-sales service, etc.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

When looking for an agent, choose a powerful one. Otherwise, it may delay the game's launch progress and operation effect.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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