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Why is it so hard to find customers as an imported wine agent? Any good solutions?

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I just started as an imported wine agent but have no clue how to find customers! I don’t know where to begin to reach potential clients. Tried a few offline events with little success. Online promotion is also unfamiliar—it’s frustrating. Does anyone have reliable methods for customer acquisition? Please share, I’d really appreciate it!

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Professional consultant answers

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

As an imported wine agent, you can approach customer acquisition from the following angles:

First, leverage social media platforms. Use channels like WeChat Official Accounts or Xiaohongshu to regularly share wine knowledge, such as characteristics of wines from different regions or tasting tips, paired with appealing images and videos to attract followers and gradually convert them into potential customers.

Second, collaborate with related industries. Partner with high-end restaurants, hotels, or private clubs to host wine displays or tasting events, directly engaging with affluent audiences interested in wine.

Third, participate in exhibitions and events. Set up attractive booths at wine fairs or food festivals, offer on-site tastings, collect customer details, and follow up afterward to expand your client base.

Additionally, referrals from existing customers are crucial. Provide excellent service to encourage them to introduce friends, offering incentives like discounts or gifts. Combining these methods consistently will gradually grow your customer base.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

You could try promotional events in upscale residential areas—set up a booth with free tastings and highlight the advantages of imported wines. This might attract many homeowners.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

Promoting on local lifestyle platforms like Dianping is also effective. Optimize your store profile to showcase the uniqueness of imported wines and draw nearby consumers.

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

Explore bulk-purchase collaborations with companies or organizations—they might order large quantities for events or annual parties.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

Organize a wine enthusiasts’ club with regular events to gather loyal customers, who can then help expand your network.

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