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Do you know what exactly the term "imported sofa agency" means?

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Recently, I've been quite interested in the home furnishing industry. When I heard the term "imported sofa agency", I didn't quite understand what it specifically means. Does it mean helping foreign sofa brands with sales in the domestic market? Or does it have other implications? I hope that some professionals can help explain it in detail. What does an imported sofa agency actually mean and what work and responsibilities does it involve?

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Professional consultant answers

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

An imported sofa agency, simply put, is to obtain the authorization of a foreign sofa brand to sell its products in a specific area (such as a certain country or region). As an imported sofa agent, first of all, you need to communicate and negotiate with the foreign brand owner, sign an agency contract, and clarify key terms such as the agency area, duration, and sales tasks.

In terms of sales, the agent is responsible for market promotion to let more consumers know about the imported sofa brand, for example, by participating in home furnishing exhibitions, online marketing, etc. Meanwhile, establishing sales channels is also very important, such as opening specialty stores, entering home furnishing marketplaces, etc.

Moreover, you also need to handle the logistics and transportation links to ensure that the sofas can be safely and timely transported from abroad to the domestic market and delivered to customers. After-sales service cannot be ignored either, including product installation, repair, maintenance, etc., to maintain the brand image and improve customer satisfaction. In short, an imported sofa agency is fully responsible for a series of commercial activities of the brand from sales to after-sales within the agency area.

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

Andrew Huang
Andrew HuangYears of service:7Customer Rating:5.0

Supply chain optimization expertConsult

It means helping foreign sofa brands to expand the domestic market, find customers, negotiate orders, and also ensure the product quality and stable supply so that consumers can successfully buy imported sofas.

Robert Chen
Robert ChenYears of service:6Customer Rating:5.0

Customer service consultantConsult

An imported sofa agency means introducing foreign sofas into the domestic market, making domestic consumers aware of them and purchase them through publicity and promotion, and also handling product supply and after-sales matters well.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Actually, it acts as a bridge between foreign sofa brands and domestic consumers. You need to understand both market sales and handle import and export related matters well to ensure the smooth circulation of imported sofas.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

An imported sofa agency is responsible for the promotion of imported sofas in the domestic market, including online and offline publicity, to attract consumers to buy, and also handle possible product problems.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

It means obtaining the right to operate a foreign sofa brand within a certain range in the domestic market, arranging sales venues, training sales staff, selling the products and doing a good job in subsequent services.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

An imported sofa agency should do a good job in market research, understand the preferences of domestic consumers, so as to better introduce sofa styles suitable for the market and achieve successful sales.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

As an imported sofa agent, you should cooperate closely with foreign brands, complete the sales targets as required, and at the same time do a good job in all links such as logistics, warehousing and sales.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

An imported sofa agency is responsible for the whole sales process, from product introduction to consumer purchase, ensuring the smooth operation of imported sofas in the domestic market.

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