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Why do imported games have to be sold through agents? Please explain!

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I found that many imported games are not sold directly but through agents. Why is that? It seems like an extra step. Is there any special regulation or other reasons? I hope friends who know about this can explain it to me. Thank you!

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Professional consultant answers

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

There are mainly the following reasons why imported games are sold through agents.

First of all, it is the requirement of policies and regulations. Different countries have different standards for game content review and market access rules. Agents are usually more familiar with relevant policies in their own country and can ensure that imported games meet the requirements and enter the market legally, avoiding the risk of violations.

Secondly, cultural differences are also an important factor. Imported games may contain cultural elements of the country of origin. Agents can make appropriate localization adjustments to the games according to the cultural background and preferences of local players, such as translating and optimizing some culture-related expressions in the games, so that players can better understand and accept the game content.

Furthermore, agents generally have certain promotional channels and resource advantages in the local market. They can promote imported games to local players more effectively, increasing the popularity and market coverage of the games, which is much better than the game developers doing it alone.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Because agents know more about the local market and know how to promote the games to make them more popular, so imported games are sold through agents.

David Li
David LiYears of service:6Customer Rating:5.0

Senior customs declaration consultantConsult

Agents can handle many things related to subsequent services, such as player feedback, game updates, etc., so that developers can save some trouble. That's why imported games are sold through agents.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Directly selling imported games may face many cross-border communication and operation problems. With agents, these troubles can be solved, so they have to be sold through agents.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

Agents can use their own resources to provide supporting services for imported games, such as server setup, etc., to make it more convenient for players to play the games. This is also the reason why they are sold through agents.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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