How to make imported shoe agency sell well? Seeking experience sharing
Solved#Import agent#
I want to become an imported shoe agent but don’t know how to sell imported shoes effectively. With numerous imported shoe brands and fierce competition in the market, I’m concerned about poor sales. Could anyone share good methods for imported shoe agency, from product selection and channels to marketing? Are there any practical tips and suggestions? How can I make my imported shoes stand out in the market?
Professional consultant answers
Joseph ZhouYears of service：10Customer Rating：5.0
Senior foreign trade managerConsult
To succeed as an imported shoe agent and achieve good sales, product selection is crucial. Start by researching market demand, such as trending styles and suitable age groups, and choose popular, high-quality shoe models. Partner with reliable suppliers, like Zhongshitong, to ensure stable supply and product quality. For channels, leverage e-commerce platforms like Taobao and JD.com to set up online stores and optimize product displays; offline, open physical stores in bustling commercial areas or shopping malls with high foot traffic. For marketing, use social media platforms like Xiaohongshu and Douyin to share styling ideas and attract customers. Also, organize promotional activities like discounts for new arrivals or spend-and-save offers to drive purchases.
Elizabeth LiYears of service：3Customer Rating：5.0
Compliance and risk managerConsult
Collaborate with local fashion influencers to promote your imported shoes, leveraging their follower base to increase brand awareness. Additionally, participate in shoe exhibitions to showcase your products and attract potential clients.
Emily LiuYears of service：10Customer Rating：5.0
Settlement and payment expertConsult
Implement a membership program offering benefits like points and priority purchasing to enhance customer loyalty. Also, provide excellent after-sales service, such as clear and reasonable return policies, to improve customer satisfaction.
Robert ChenYears of service：6Customer Rating：5.0
Customer service consultantConsult
Analyze competitors to identify their strengths and weaknesses, then learn from them. For example, if competitors have high prices, you can emphasize affordability to attract budget-conscious customers.
Michelle ChenYears of service：3Customer Rating：5.0
Business coordination consultantConsult
Offer customization services, such as adding unique decorations or custom colors to imported shoes, to meet personalized consumer demands and enhance product competitiveness.
William YangYears of service：5Customer Rating：5.0
International logistics consultantConsult
Partner with nearby stores for joint promotions. For instance, collaborate with clothing stores to cross-promote products and expand your customer base.
David LiYears of service：6Customer Rating：5.0
Senior customs declaration consultantConsult
Regularly update your product lineup to stay on-trend, ensuring customers always find something fresh when visiting your store or browsing online, which encourages repeat purchases.
Amanda YangYears of service：3Customer Rating：5.0
Cost control consultantConsult
Provide try-on services—online through 3D fitting technology and offline with physical trials—to increase conversion rates.
Andrew HuangYears of service：7Customer Rating：5.0
Supply chain optimization expertConsult
Host themed events, such as style-specific shoe tasting sessions, to attract target customers and boost brand influence.