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How to sell imported board agency well?

NO.20250804*****

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I've just become an agent for imported boards but don't know how to break into the market and sell the products better. The imported boards I handle are of good quality and reasonably priced, yet sales remain sluggish. I'd like to ask if anyone has good suggestions on how to improve my imported board agency business, such as marketing strategies and customer targeting. What should I do?

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Professional consultant answers

Emily Liu
Emily LiuYears of service:10Customer Rating:5.0

Settlement and payment expertConsult

To sell imported board agency successfully, first, precisely identify your target customer base. For instance, the high-end home decoration market has stringent requirements for board quality and environmental standards, where imported boards have clear advantages. Partner with high-end home decor firms and designers to have them recommend your products.

Second, focus on brand promotion. Utilize various online and offline channels—post product information and case studies on social media and industry websites online; participate in construction material exhibitions and host product launch events offline to enhance brand awareness.

Additionally, provide excellent service. From pre-sale consultations to mid-sale deliveries and post-sale installation guidance, attentive service throughout the process can earn customer trust and generate repeat business and referrals.

William Yang
William YangYears of service:5Customer Rating:5.0

International logistics consultantConsult

Consider setting up your own board showroom to let customers experience the texture and patterns of imported boards firsthand. You could also display finished products, such as furniture made from the boards, to help customers visualize the end results and encourage purchases.

James Liu
James LiuYears of service:10Customer Rating:5.0

Foreign trade tax refund consultantConsult

Collaborate with real estate developers to use imported boards in model homes for new properties. With many potential buyers visiting these homes, this can effectively promote your products. If developers are impressed, bulk purchases in the future could significantly increase sales.

Elizabeth Li
Elizabeth LiYears of service:3Customer Rating:5.0

Compliance and risk managerConsult

Offer tailored packages for different customer needs, such as whole-house board packages calculated by area or style-based board combinations. This meets diverse customer demands while simplifying their decision-making process.

Jennifer Wang
Jennifer WangYears of service:4Customer Rating:5.0

Market development consultantConsult

Provide customization services, working with manufacturers to meet special requests for board dimensions, colors, or textures. With consumers increasingly seeking personalized options, this can attract more customers.

Sarah Zhang
Sarah ZhangYears of service:8Customer Rating:5.0

Document expertConsult

During sales, offer value-added services like free interior design advice or maintenance guides for the boards to enhance customer satisfaction.

Michelle Chen
Michelle ChenYears of service:3Customer Rating:5.0

Business coordination consultantConsult

Build good relationships with peers for mutual referrals. For example, partner with other building material suppliers to recommend each other’s products when customers have needs, creating a win-win situation.

Joseph Zhou
Joseph ZhouYears of service:10Customer Rating:5.0

Senior foreign trade managerConsult

Leverage short-video platforms to create engaging and practical product videos, such as installation processes or unique feature demonstrations, to attract traffic and expand product influence.

Amanda Yang
Amanda YangYears of service:3Customer Rating:5.0

Cost control consultantConsult

Regularly follow up with existing customers to check on board usage and gather feedback. This shows you value their input while helping refine sales and service strategies based on their responses.

The relevant questions or replies only represent the user’s personal stance and do not represent any views of this website.

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